For nearly two decades, Adam Keats has been at the forefront of not only understanding new technology, but figuring out how it can best be applied to brand marketing efforts. As a senior vice president of digital at Weber Shandwick, Adam understands the business dynamics, processes needed and models to create a social business culture. He is responsible for the successful implementation of all client digital and social marketing campaigns, from strategic planning to creative ideation to project execution, emphasizing programs that overlap paid, owned and earned media. Client leadership includes programs for the national got Milk? Milk Mustache Campaign, Oscar Mayer, General Mills, Kellogg’s, Hanes, Motorola Mobility, DiGiorno McCormick Spices, Campbell’s Soup, the National Pork Board, Cherries Marketing Institute and World Kitchen.
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