Bayard Saunders has helped organizations and brands from startups to the Fortune 100 manage change and reinvention. Currently consulting for MiiA, he was the Director of Internet Sales and Marketing for "The General," owned by American Family Insurance. His experience spans digital marketing and public relations at WPP Group and Omnicom agencies providing strategic counsel to clients including Sony, General Motors, Procter & Gamble, Citibank, Heineken USA, Pfizer, Lincoln-Mercury, Tiffany's, Chrysler, Kmart and Qualcomm; and also three successful startups: a web-based consumer goods online auction, BoxLot (ranked #2 competitor to eBay by PCData, acquired by Infospace), Kintera (an enterprise-level SaaS platform, acquired by Blackbaud) and Bowne & Co Digital (acquired by RR Donnelley). Recognized with the Michigan Private 100 and Associations of Broadcasters awards, he was also a co-founder of the Interactive Marketing Associations in Detroit, Chicago and Cleveland.