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KEEN—for Keeping Entrepreneurs Engaged and Networking—is convening an eclectic and exciting group of top digital tastemakers, leaders, founders and innovators all under one roof from October 24 to 27, 2013 in a three-day B2B and B2C event and expo. This inaugural conference in Nashville welcomes social influencers, journalists, editors, developers, start-ups, small businesses and Fortune 500 brands to come meet, collaborate, and learn about innovative technologies and new platforms in the areas of travel, technology, food and spirits, family and entertainment.

Omni Nashville, which opened its doors on Sept. 30, is KEEN’s official hotel sponsor and the site of all content and programming. Speakers and special guests will engage their audiences on all levels with talks about targeted advertising, using social for good, Millennial marketing, email campaigns, visual messaging, digital media ethics and much more. Keep up to date with the summit schedule as it evolves.
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Friday, October 25 • 9:55am - 10:25am
30 Minutes with CMT: Twerking With The Viacom Music Group

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Twerking With The Viacom Music Group: Keeping Your Brand Relevant

Always evolving to remain relevant and customizing to expand reach, the networks of MTV have transcended music and morphed to meet the ever-changing demands of their consumers. Dee Mc Laughlin left her job at the Virgin Group working with Richard Branson, and Lisa Chader left her position with Comedy Central working on South Park, to redefine the CMT network. Join them for a conversation about reinvention in the digital revolution.

Speakers
avatar for Lisa Chader

Lisa Chader

SVP, Corporate Communications, MTV Networks
Lisa Chader is Senior Vice President of Corporate Communications for CMT, a unit of Viacom Media Networks, based in Nashville. She is responsible for creating and executing network and program publicity strategies for original series, special events and corporate strategy across all CMT brands. Under her direction, Chader’s team works to elevate CMT’s brand-awareness with high-profile media coverage of shows and... Read More →
avatar for Dee Mc Laughlin

Dee Mc Laughlin

SVP, Brand Strategy, Marketing & Creative, MTV Networks, CMT/MTVN
Dee Mc Laughlin is Senior Vice President, Brand Strategy, Marketing & Creative for CMT, where she oversees all aspects of marketing and creative for the network with a focus on brand stewardship and strategic alignment across all CMT businesses. Since joining CMT in 2008, she has developed a concise brand definition and strategy that has unified all CMT’s platforms and has been instrumental in attracting new advertisers and strategic partners... Read More →


Friday October 25, 2013 9:55am - 10:25am
Omni Ballroom A + B

Attendees (30)