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KEEN—for Keeping Entrepreneurs Engaged and Networking—is convening an eclectic and exciting group of top digital tastemakers, leaders, founders and innovators all under one roof from October 24 to 27, 2013 in a three-day B2B and B2C event and expo. This inaugural conference in Nashville welcomes social influencers, journalists, editors, developers, start-ups, small businesses and Fortune 500 brands to come meet, collaborate, and learn about innovative technologies and new platforms in the areas of travel, technology, food and spirits, family and entertainment.

Omni Nashville, which opened its doors on Sept. 30, is KEEN’s official hotel sponsor and the site of all content and programming. Speakers and special guests will engage their audiences on all levels with talks about targeted advertising, using social for good, Millennial marketing, email campaigns, visual messaging, digital media ethics and much more. Keep up to date with the summit schedule as it evolves.
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Friday, October 25 • 3:55pm - 4:45pm
Creating Virtual Buzz for Your Beverage Brand

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Moderators
avatar for B.J. Lofback

B.J. Lofback

President, Nashville Food Truck Association
B.J. Lofback, owner of the food truck Riff's Fine Street Foods, recently opened Riff's Cafe at Highland Ridge with partner Carlos Davis. He is also the president of the Nashville Food Truck Association, which largely grew their presence locally through the use of social media.

Speakers
avatar for James Hensley

James Hensley

Sales Manager, Nelson's Green Brier Distillery
Before taking on the roll of Sales Manager and Mixologist for Nelson's Green Brier Distillery, makers of Belle Meade Bourbon, James had many years of experience managing groundbreaking bar and restaurant concepts in Nashville. James has been instrumental in shaping bar programs that have garnered high praise from the nations top food and lifestyle magazines.
avatar for Sloane Scott

Sloane Scott

Chief Marketing Office, Fishbowl Spirits and Blue Chair Bay Rum
Sloane Scott has a colorful past, from running restaurants like Ed Debevic’s in Chicago and Nashville’s Wildhorse, to a brief stint selling office furniture with Herman Miller. | | Sloane is an expert entertainment sponsorship dealmaker. While at George P. Johnson, the world’s premier experience marketing agency, she worked with the G7 team to build the company’s sponsorship portfolio to a $8.5M business. Clients... Read More →
avatar for Stephanie Stewart-Howard

Stephanie Stewart-Howard

Food & Spirits Writer, Author and Blogger, Buttermilk Trace
Stephanie Stewart-Howard is a Franklin-based lifestyle journalist, editor and blogger. The former managing editor at Nashville Lifestyles is currently a contributor to a number of local and national publications, including Nashville Arts, Livability.com, Renaissance magazine, and others. Her book The Nashville Chef's Table, published by Globe Pequot Press, arrives in stores December 3. She blogs at buttermilktrace.com and the forthcoming... Read More →


Friday October 25, 2013 3:55pm - 4:45pm
Omni Ballroom C + D

Attendees (8)