KEEN—for Keeping Entrepreneurs Engaged and Networking—is convening an eclectic and exciting group of top digital tastemakers, leaders, founders and innovators all under one roof from October 24 to 27, 2013 in a three-day B2B and B2C event and expo. This inaugural conference in Nashville welcomes social influencers, journalists, editors, developers, start-ups, small businesses and Fortune 500 brands to come meet, collaborate, and learn about innovative technologies and new platforms in the areas of travel, technology, food and spirits, family and entertainment.

Omni Nashville, which opened its doors on Sept. 30, is KEEN’s official hotel sponsor and the site of all content and programming. Speakers and special guests will engage their audiences on all levels with talks about targeted advertising, using social for good, Millennial marketing, email campaigns, visual messaging, digital media ethics and much more. Keep up to date with the summit schedule as it evolves.
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Saturday, October 26 • 10:50am - 11:20am
30 Minutes with Clever Girls Collective: Native Advertising

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You're more likely to be hit by lightning than click on a banner ad, yet brands will spend more $ on online advertising this year than ever before. So…where are those dollars going?

Content that doesn't suck. The industry is desperate for it, and ad-spends are chasing it. 

Join this discussion on what "native" content actually is (i.e., content that doesn't suck), plus how to create and sell it as a blogger; how to leverage it as a brand; and why it's the future for banner-ad-haters everywhere.

avatar for Kristy Sammis

Kristy Sammis

CMO, Clever Girls Collective
Kristy Sammis is co-founder and CMO of Clever Girls Collective. With nearly 20 years of strategic and visionary marketing leadership, Kristy has been instrumental in shaping how brands connect with women online since WAY before anyone was calling it “social media.” Along with her partners, she’s taken the Clever Girls brand from start-u... Read More →

Saturday October 26, 2013 10:50am - 11:20am CDT
Omni Ballroom C + D

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