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KEEN—for Keeping Entrepreneurs Engaged and Networking—is convening an eclectic and exciting group of top digital tastemakers, leaders, founders and innovators all under one roof from October 24 to 27, 2013 in a three-day B2B and B2C event and expo. This inaugural conference in Nashville welcomes social influencers, journalists, editors, developers, start-ups, small businesses and Fortune 500 brands to come meet, collaborate, and learn about innovative technologies and new platforms in the areas of travel, technology, food and spirits, family and entertainment.

Omni Nashville, which opened its doors on Sept. 30, is KEEN’s official hotel sponsor and the site of all content and programming. Speakers and special guests will engage their audiences on all levels with talks about targeted advertising, using social for good, Millennial marketing, email campaigns, visual messaging, digital media ethics and much more. Keep up to date with the summit schedule as it evolves.
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Saturday, October 26 • 1:15pm - 2:05pm
Millennial Marketing: How to Reach Generation Y

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Seeking new ways to promote your business or brand among the Internet Age? These two public relations pros share tips to reaching the Millennial market via innovative campaigns.

Moderators
avatar for Kristin Luna

Kristin Luna

Founder, KEEN Digital Summit
Tennessee native Kristin kickstarted her journalism career at Newsweek, Time Inc., Wenner Media and Conde Nast in New York City. She has written more than a dozen books for Frommer’s; been a contributing writer for Forbes Traveler, Travel Channel, Robb Report, Redbook, Glamour, Self, Southern Living, USA Today and many others; and manages a successful six-year-old blog, Camels & Chocolate, which was a three-time Bloggie winner and... Read More →

Speakers
avatar for Rachel Orth

Rachel Orth

Founder, Angie Away Media
Angie wears many hats; social media consultant, project-based publicist, travel blogger at Angie Away, freelance journalist, big sister and adventurer. A Gator grad born and raised in Jacksonville, Fla., Angie spent the past two years traveling the world solo and writing about it in magazines and on her blog. Prior to that, she worked in NYC at Weber Shandwick, the world’s largest PR agency, where she represented some of the biggest names in... Read More →
avatar for Sarah Unger

Sarah Unger

Vice President, Creative Catalyst, Ketchum Public Relations
Sarah is a Vice President, Creative Catalyst out of Ketchum’s New York office, providing agency-wide creative and strategic counsel. She works closely with team leaders to catalyze the creative process and evolve program concepts from “idea” to “execution, developing key research-based and target-relevant insights that help lead to clear strategic vision. In essence, people fascinate her and she figures out what... Read More →


Saturday October 26, 2013 1:15pm - 2:05pm
Omni Ballroom C + D

Attendees (40)