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KEEN—for Keeping Entrepreneurs Engaged and Networking—is convening an eclectic and exciting group of top digital tastemakers, leaders, founders and innovators all under one roof from October 24 to 27, 2013 in a three-day B2B and B2C event and expo. This inaugural conference in Nashville welcomes social influencers, journalists, editors, developers, start-ups, small businesses and Fortune 500 brands to come meet, collaborate, and learn about innovative technologies and new platforms in the areas of travel, technology, food and spirits, family and entertainment.

Omni Nashville, which opened its doors on Sept. 30, is KEEN’s official hotel sponsor and the site of all content and programming. Speakers and special guests will engage their audiences on all levels with talks about targeted advertising, using social for good, Millennial marketing, email campaigns, visual messaging, digital media ethics and much more. Keep up to date with the summit schedule as it evolves.
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Friday, October 25 • 8:55am - 9:45am
Watch Your Back: Preventing Brand Thievery

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In the business world where cautionary tales are plentiful, oftentimes the best defense is a good offense. Using Turner Barr's real life example of his "Around the World in 80 Jobs" being swiped without his permission, these experts will look at how entrepreneurs and creatives can protect their brands through self-help measures and the legal process. What are your rights? What steps can you take on the front end to avoid an expensive disaster on the back end? Learn how to ensure protection for your brand--and what to do if someone tries to swipe your intellectual property.

Moderators
avatar for Ryan Underwood

Ryan Underwood

Business Editor, Vanderbilt University's Owen Graduate School of Management.
Ryan Underwood is currently Business Editor at Vanderbilt University's Owen Graduate School of Management. He also is a regular freelance writer for Inc. magazine, mostly covering technology trends and venture capital. Previously, he served as Politics Editor at The Tennessean and before that as Assistant Business Editor at the paper. Prior to returning to his hometown of Nashville, he worked as a staff writer at Fast Company magazine in Boston... Read More →

Speakers
avatar for Turner Barr

Turner Barr

Founder, Around the World in 80 Jobs
Seattle native Turner Barr graduated from UC Berkeley and holds a Masters in Business Entrepreneurship from the University of Luxembourg. Turner set out 7 years ago exploring the world. 90 countries and six continents later, he founded AroundtheWorldin80Jobs.com, a portal and web video series designed to inspire people to have more meaningful work/life experiences overseas. In 2013, Turner led the #makeitright campaign against the... Read More →
avatar for Stephen Oddo

Stephen Oddo

Co-Founder, Walks of Italy
Stephen Oddo was raised in a tourism industry family that instilled the value of world travel. He graduated Phi Beta Kappa from UC Santa Barbara, then moved to Rome, Italy in 2005 to track his Italian heritage and become actively involved in tourism. In 2009, he co-founded Erretiesse SRL, a travel agency at Vatican City. Shortly thereafter he partnered with travel expert Jason Spiehler to found WalksofItaly.com, a travel company for Italy... Read More →
avatar for Stephen Zralek

Stephen Zralek

Litigation: IP & Entertainment Disputes, Bone McAllester Norton PLLC
A self-proclaimed artist trapped in a lawyer's body, Stephen Zralek helps clients resolve entertainment, intellectual property (IP) and business disputes, both in and out of court. He is a highly sought-after speaker on issues of copyright, rights of publicity, trademark and other forms of intellectual property. He was born and raised in Nashville, and is glad everyone else has finally caught on why Nashville is the "It" City. He is a... Read More →


Friday October 25, 2013 8:55am - 9:45am
Omni Ballroom C + D

Attendees (16)