KEEN—for Keeping Entrepreneurs Engaged and Networking—is convening an eclectic and exciting group of top digital tastemakers, leaders, founders and innovators all under one roof from October 24 to 27, 2013 in a three-day B2B and B2C event and expo. This inaugural conference in Nashville welcomes social influencers, journalists, editors, developers, start-ups, small businesses and Fortune 500 brands to come meet, collaborate, and learn about innovative technologies and new platforms in the areas of travel, technology, food and spirits, family and entertainment.

Omni Nashville, which opened its doors on Sept. 30, is KEEN’s official hotel sponsor and the site of all content and programming. Speakers and special guests will engage their audiences on all levels with talks about targeted advertising, using social for good, Millennial marketing, email campaigns, visual messaging, digital media ethics and much more. Keep up to date with the summit schedule as it evolves.
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Friday, October 25 • 1:55pm - 2:25pm
30 Minutes with Steve Broback: Social Data and Monitoring for Marketers

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Social Data and Monitoring for Marketers: Tips, Tricks and (Easy) Hacks

Take control! There are a lot of great tools and services for mining and monitoring the social landscape, but even the most feature-laden dashboards and engines don't always give you the results you need. In this Twitter-focused session, Tweet House founder Steve Broback will show you some of his favorite real-world tools and techniques that non-coders use to access, control, evaluate, and *act* on the data that various social search engines and dashboards provide.

  • Social data sources: You don't need big budgets to get to the best (or largely unknown) data sets
  • Easy data capture: APIs aren't just for coders or those with big budgets
  • Micro-targeting and "big" data: Merging and evaluating tweets, profiles, and CRM info to isolate and prioritize your efforts
  • Data evaluation: The hidden army of assistants available to you that can find buyers, fans, and detractors hidden in millions of tweets
  • Driving conversion: Streamlining outreach and response with browser tricks and automation

avatar for Steve Broback

Steve Broback

Founder, Parnassus Group
Steve Broback is the cofounder of the Dent Conference and founder of the Parnassus Group. He is best known for his social media gatherings such as the 'Tweet House' and '140' Twitter Conferences. With Parnassus, Broback also hosted the Blog Business Summit and the Web Community Forum events. Broback cofounded Thunder Lizard Productions, (a technology event produc... Read More →

Friday October 25, 2013 1:55pm - 2:25pm CDT
Omni Ballroom A + B

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