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KEEN—for Keeping Entrepreneurs Engaged and Networking—is convening an eclectic and exciting group of top digital tastemakers, leaders, founders and innovators all under one roof from October 24 to 27, 2013 in a three-day B2B and B2C event and expo. This inaugural conference in Nashville welcomes social influencers, journalists, editors, developers, start-ups, small businesses and Fortune 500 brands to come meet, collaborate, and learn about innovative technologies and new platforms in the areas of travel, technology, food and spirits, family and entertainment.

Omni Nashville, which opened its doors on Sept. 30, is KEEN’s official hotel sponsor and the site of all content and programming. Speakers and special guests will engage their audiences on all levels with talks about targeted advertising, using social for good, Millennial marketing, email campaigns, visual messaging, digital media ethics and much more. Keep up to date with the summit schedule as it evolves.
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Saturday, October 26 • 9:10am - 9:40am
30 Minutes with HubSpot: Rapidly Changing World of SEO

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Rapidly Changing World of SEO - How to Keep Up

Google has made more than 10 updates to its search algorithm in the last 4 months. This talk with review some of the biggest changes affecting search results today and give you the tools you need to adapt your marketing to rank better and get found by customers. We'll cover the hummingbird update, and the impact of mobile and social media on search. 

Speakers
avatar for Meghan Keaney Anderson

Meghan Keaney Anderson

Vice President of Marketing, Hubspot
As vice president of marketing, Meghan leads the content, product marketing and customer marketing strategies for HubSpot. Together with her teams, she's responsible for the company's blogs, podcast, and overall content strategy as well as the company's product launch and customer demand campaigns. HubSpot all-in-one marketing software helps more than 18,000 companies in more than 85 countries attract leads and convert them into customers. A... Read More →


Saturday October 26, 2013 9:10am - 9:40am
Omni Ballroom A + B

Attendees (45)