KEEN Digital Summit: Full Schedule

KEEN—for Keeping Entrepreneurs Engaged and Networking—is convening an eclectic and exciting group of top digital tastemakers, leaders, founders and innovators all under one roof from October 24 to 27, 2013 in a three-day B2B and B2C event and expo. This inaugural conference in Nashville welcomes social influencers, journalists, editors, developers, start-ups, small businesses and Fortune 500 brands to come meet, collaborate, and learn about innovative technologies and new platforms in the areas of travel, technology, food and spirits, family and entertainment.

Omni Nashville, which opened its doors on Sept. 30, is KEEN’s official hotel sponsor and the site of all content and programming. Speakers and special guests will engage their audiences on all levels with talks about targeted advertising, using social for good, Millennial marketing, email campaigns, visual messaging, digital media ethics and much more. Keep up to date with the summit schedule as it evolves.

5:30pm CDT

OPENING ADDRESS: Mayor Dean and the CVC's Butch Spyridon

KEEN founder Kristin Luna and Omni VP of Corporate Communication Anne Tramer will open the conference, followed by an address from CEO of the CVC Butch Spyridon and Mayor Karl Dean of Nashville.

Thursday October 24, 2013 5:30pm - 6:30pm CDT
Omni Ballroom A + B

6:30pm CDT

KEEN VIP Reception presented by Launch TN and Farm House

If you're a KEEN speaker or sponsor, we invite you to arrive at aVenue early for a special reception we have planned to thank you for your support of our conference. LaunchTN will serve as our host with Farm House, which just opened its doors in Nashville earlier this month, catering with passed appetizers. Complimentary cocktails will be provided by Four Roses Bourbon, 360 Vodka and Absolut Tune. By invite only.

Thursday October 24, 2013 6:30pm - 8:00pm CDT
aVenue 120 3rd Ave South, Nashville, TN

After Parties

8:00pm CDT

KEEN Kick-Off Party at aVenue

Come join us for the opening soiree of the first ever KEEN Digital Summit! The evening will be co-hosted by Nashville Lifestyles, Music City's premier glossy magazine, and streamed by Nashville Underground Radio, who will also emcee the night. Local songbird Katelyn Epperly and her band will take the stage later in the evening, and complimentary cocktails will be provided by Four Roses Bourbon, 360 Vodka and Absolut Tune. This event is open to all KEEN attendees. aVenue is only two blocks up and one block over from the Omni Nashville, site of all KEEN programming, so it's a quick and easy walk. See you there!

Thursday October 24, 2013 8:00pm - 11:00pm CDT
aVenue 120 3rd Ave South, Nashville, TN

After Parties

8:00am CDT

OPENING KEYNOTE: Getting the Most Out of Your Digital Relationships

Speakers

Jairek Robbins

Professional Speaker and Performance Coach

Jairek Robbins is a man on a mission focused on developing creative solutions for accelerating results. By evaluating a company’s strategic objectives, Jairek is able to build a customized roadmap to achieve goals with speed and precision. At only 23 years old, Jairek was awarded... Read More →

Friday October 25, 2013 8:00am - 8:45am CDT
Omni Ballroom A + B

8:55am CDT

Digital Media Ethics + What Agencies Seek in Influencers

Are you a blogger looking to grab the attention of an agency? Are you a publicist or marketer looking for innovative ways to reach a new audience? Listen in on what these three agency vets have to say.

Moderators

Jessica Turner

Lifestyle Blogger, The Mom Creative

Jessica is wife, mom, marketing professional and founder of the popular lifestyle blog The Mom Creative. There she documents her pursuit of cultivating a life well-crafted, through posts on parenting, memory keeping and frugal living. Dozens of influential brands including Southwest... Read More →

Speakers

Sami Cone

Blogger, Radio Host and TV Correspondent

With a passion for teaching and mentoring others as her inspiration, Sami Cone began blogging in 2009 to encourage others to live their dream life and pursue their passions. A published author and seminar speaker, she draws on her experiences as a writer, editor, university professor... Read More →

Barbara Jones

Founder/CEO, One2One Network & Blissful Media Group

After many years as a seasoned music business marketing executive, Blissful Media Group CEO Barbara Jones felt there was a real opportunity to help brands and agencies harness and guide the power of women and moms online. In 2008, she founded the premier influencer network, One2One Network and co-founded the now defunct social media conference, BlissDom. She is also th... Read More →

Leah Jones

Vice President, Olson

Leah Jones joined Olson in 2011 and now oversees the social and emerging media efforts across the agency. With the primary goal of connecting great content to the right communities, Leah assists with planning and business development to ensure that social media is integrated into every plan we create. In h... Read More →

Friday October 25, 2013 8:55am - 9:45am CDT
Omni Ballroom A + B

Family + Entertainment

8:55am CDT

Watch Your Back: Preventing Brand Thievery

In the business world where cautionary tales are plentiful, oftentimes the best defense is a good offense. Using Turner Barr's real life example of his "Around the World in 80 Jobs" being swiped without his permission, these experts will look at how entrepreneurs and creatives can protect their brands through self-help measures and the legal process. What are your rights? What steps can you take on the front end to avoid an expensive disaster on the back end? Learn how to ensure protection for your brand--and what to do if someone tries to swipe your intellectual property.

Moderators

Ryan Underwood

Business Editor, Vanderbilt University's Owen Graduate School of Management.

Ryan Underwood is currently Business Editor at Vanderbilt University's Owen Graduate School of Management. He also is a regular freelance writer for Inc. magazine, mostly covering technology trends and venture capital. Previously, he served as Politics Editor at The Tennessean and... Read More →

Speakers

Turner Barr

Founder, Around the World in 80 Jobs

Seattle native Turner Barr graduated from UC Berkeley and holds a Masters in Business Entrepreneurship from the University of Luxembourg. Turner set out 7 years ago exploring the world. 90 countries and six continents later, he founded AroundtheWorldin80Jobs.com, a portal and web video series designed to inspire people to have more meaningful work/life experiences overseas. In 2013, Turner led the #makeitright campaign against the multi-billion dollar international job recruitment corporation Adecco for intellectual copyright infringement... Read More →

Stephen Oddo

Co-Founder, Walks of Italy

Stephen Oddo was raised in a tourism industry family that instilled the value of world travel. He graduated Phi Beta Kappa from UC Santa Barbara, then moved to Rome, Italy in 2005 to track his Italian heritage and become actively involved in tourism. In 2009, he co-founded Erretiesse... Read More →

Stephen Zralek

Litigation: IP & Entertainment Disputes, Bone McAllester Norton PLLC

A self-proclaimed artist trapped in a lawyer's body, Stephen Zralek helps clients resolve entertainment, intellectual property (IP) and business disputes, both in and out of court. He is a highly sought-after speaker on issues of copyright, rights of publicity, trademark and other... Read More →

Friday October 25, 2013 8:55am - 9:45am CDT
Omni Ballroom C + D

Travel + Lifestyles

9:55am CDT

30 Minutes with CMT: Twerking With The Viacom Music Group

Twerking With The Viacom Music Group: Keeping Your Brand Relevant

Always evolving to remain relevant and customizing to expand reach, the networks of MTV have transcended music and morphed to meet the ever-changing demands of their consumers. Dee Mc Laughlin left her job at the Virgin Group working with Richard Branson, and Lisa Chader left her position with Comedy Central working on South Park, to redefine the CMT network. Join them for a conversation about reinvention in the digital revolution.

Speakers

Lisa Chader

SVP, Corporate Communications, MTV Networks

Lisa Chader is Senior Vice President of Corporate Communications for CMT, a unit of Viacom Media Networks, based in Nashville. She is responsible for creating and executing network and program publicity strategies for original series, special events and corporate strategy across... Read More →

Dee Mc Laughlin

SVP, Brand Strategy, Marketing & Creative, MTV Networks, CMT/MTVN

Dee Mc Laughlin is Senior Vice President, Brand Strategy, Marketing & Creative for CMT, where she oversees all aspects of marketing and creative for the network with a focus on brand stewardship and strategic alignment across all CMT businesses. Since joining CMT in 2008, she has developed a concise brand definition and strategy that has unified all CMT’s platform... Read More →

Friday October 25, 2013 9:55am - 10:25am CDT
Omni Ballroom A + B

Family + Entertainment

9:55am CDT

30 Minutes with Daniel Bear Hunley: Placing Your Products on Pinterest

Are you a company trying to figure out if Pinterest is the right marketing model for you? Are you an individual wanting to place your products on one of the web's most popular social media platforms? Named one of the top style Pinners by Time magazine, Daniel Bear Hunley shares tips on how he built an empire of more than a million followers and how you can have Pinterest success, too.

Speakers

Daniel Hunley

Pinterest Marketer, Bear Media

Named one of Time Magazine’s Top 30 Style Pinners, Daniel Bear Hunley is a freelance social media consultant and online influencer engaging Pinterest audiences across the globe from his home in Nashville. With a triple major in marketing, entrepreneurship and management from the University of Tennessee at Chattanooga, he has worked with Microsoft... Read More →

Friday October 25, 2013 9:55am - 10:25am CDT
Omni Ballroom C + D

Travel + Lifestyles

10:35am CDT

Social for Good: Crowdsourcing for a Cause

Leverage your social media presence to raise awareness--or money--for a philanthropic cause.

Moderators

Margaret Littman

Start It Up editor, Freelance Writer

Margaret Littman is a Nashville-based journalist who covers small businesses, travel and all manner of other topics for websites, magazines and book publishers. She is the author of the Nashville Essential Guide app and many travel guidebooks, including the upcoming Moon Nashville. She is the... Read More →

Speakers

Mara Gorman

Founder, The Mother of all Trips/Passports with Purpose

Mara Gorman is a freelance writer whose work has appeared in a variety of USA Today special publications and on AOL Travel. Her award–winning blog The Mother of all Trips has inspired families to travel for the past five years and she founded the crowd-sourced Back to Ski campaign... Read More →

Shannon Smith

Founder, BeautySmith

BeautySmith founder, Shannon Smith, is a top beauty expert focusing on education and services as well as consulting for spas, celebrities and skincare professionals around the United States. Her clientele has included Mario Lopez, host of Extra TV, actor Tyrese Gibson and model Eloise DeJoria... Read More →

Aly Walansky

Beauty and Style Blogger, Freelance writer/editor/blogger

Aly Walansky created A Little Aly-tude on SheKnows.com in 2006, as one of the first well-known beauty and style blogs on the Internet. Over time, it became a foremost source for advice, tips, reviews, and commentary across the lifestyle genre. Aly regularly contributes to SheKnows.com... Read More →

Friday October 25, 2013 10:35am - 11:25am CDT
Omni Ballroom A + B

Family + Entertainment

10:35am CDT

PR + Writers: Make Your Magazine Pitch Heard

Even though some may claim "print is dead," thanks to multimedia, magazines are as alive as ever, with presences in print, online, and on various social media platforms (such as Pinterest, Tumblr, Twitter and more). Are you a publicist hoping to get your client on a magazine's radar? Are you a writer wanting to sell your story idea to a glossy, whether for its print edition or digital channels? Take tips from these seasoned publishing veterans on how to get your pitch noticed.

Moderators

Jenny Steuber

Director of Public Relations, Nashville Convention & Visitors Bureau

Jenny Steuber is the Director of Public Relations for the Nashville Convention & Visitors Corporation where she oversees national and international PR efforts made to showcase Nashville as a top meeting and leisure destination and as the Music City. From pitching new story ideas, facilitating media requests and hosting travel media throughout the year, Jenny shares stories about the... Read More →

Speakers

Megan Smith

Founder and Publisher, CAKE&WHISKEY

Megan Smith is founder/publisher/editor of CAKE&WHISKEY; the Sweet & Spirited World of Business magazine. For nearly a decade she’s contributed as a freelance writer to many publications and founded Art of Homemaking, a lifestyle blog & brand that draws in over 50,000 monthly. She’s owned/operated three successful businesses, one... Read More →

Erin Street

Director of Marketing, AdThrive

Friday October 25, 2013 10:35am - 11:25am CDT
Omni Ballroom C + D

Travel + Lifestyles

11:35am CDT

30 Minutes with Evan Farmer: Breaking In the Entertainment World (via Your Online Presence)

Based on 20 years of success, acting in film and television, hosting several shows on TV and radio, recording 2 gold albums, and performing to sold out stadiums with two different bands on several continents, Evan Farmer will speak to the critical importance of managing your online branding in today’s “information-based” world, regardless of whether your dreams are in entertainment or another industry. His talk will cover his seven unbreakable laws of branding as spelled out in his book “Breaking In: The Formula For Success In Entertainment, as well as immediate actions to take if you have already broken or are breaking the seven laws currently.

Speakers

Evan Farmer

Author, Breaking In: The Formula for Success

Evan Farmer is an American actor, musician, designer, songwriter, television personality and author. Based on 20 years in the industry of hosting shows on TV and radio, recording two gold albums, and performing to sold-out stadiums with two different bands on several continents, Evan Farmer w... Read More →

Friday October 25, 2013 11:35am - 12:05am CDT
Omni Ballroom A + B

Family + Entertainment

Tags Author, Entertainment

11:35am CDT

30 Minutes with Omni: Mining for Gold: How to Collaborate with Brands

Have you ever approached a brand with a partnership opportunity and felt like your ask disappeared into a big, black hole? Join Anne Tramer, vice president, corporate communications for Omni Hotels & Resorts, as she helps demystify and unravel the corporate side of partnerships and discusses the “do’s and don’ts” to maximize your relationship. Learn how to tackle the big brand beast and reach the pot of gold.

Speakers

Anne Tramer

Vice President, Corporate Communications, Omni Hotels & Resorts

Friday October 25, 2013 11:35am - 12:05am CDT
Omni Ballroom C + D

Travel + Lifestyles

12:15pm CDT

30 Minutes with Blissful Media Group: How To Engage Layers of Social Influencers

Speakers

Barbara Jones

Founder/CEO, One2One Network & Blissful Media Group

Friday October 25, 2013 12:15pm - 12:45pm CDT
Omni Ballroom A + B

Family + Entertainment

12:15pm CDT

30 Minutes with Nashville Lifestyles: Shucking Reality + Following Your Passion

Speakers

Erin Murray

Managing Editor, Nashville Lifestyles

In 2009, Erin Byers Murray ditched her day job as an online lifestyle editor to work as a farm hand at Island Creek Oysters in Duxbury, Mass. She spent 18 months working side-by-side with a crew of oyster farmers to learn the business of bivalves. The product of her journey is... Read More →

Friday October 25, 2013 12:15pm - 12:45pm CDT
Omni Ballroom C + D

Food + Spirits Travel + Lifestyles

12:45pm CDT

Lunch Break

Friday October 25, 2013 12:45pm - 1:15pm CDT
n/a

1:15pm CDT

30 Minutes with the Associated Press: The Importance of Video in New Coverage

Video news is no longer an add-on to a news story but increasingly is an essential part of the news experience for consumers. Availability of video is often a deciding factor in their selection of a news source. Hear about video usage trends and how to think about new ways to serve up content online.

Speakers

Adam Yeomans

Bureau Chief, Associated Press

Adam Yeomans is the Associated Press bureau chief for Tennessee, Kentucky and Mississippi and responsible for sales and marketing in those states. Before coming to Nashville in 2005, he was the assistant bureau chief in AP's Miami bureau from 1998 to 2004, and news editor for Florida from 1996 to 1997. He joined the AP... Read More →

Friday October 25, 2013 1:15pm - 1:45pm CDT
Omni Ballroom A + B

Technology

1:15pm CDT

Food Track: Round Tables

The first part of the Food & Spirits track will feature 20-minute round tables with six industry experts covering the following information:

Partnering with PR
Recipe Development
The Art of Pairings
Food Styling
Food Photography

Speakers

Kristy Bernardo

Personal Chef and Food Writer, The Wicked Noodle

Kristy Bernardo is a personal chef, cooking instructor, spokesperson, and food and travel writer. She works with many national brands developing recipes, has performed as both judge and host in a professionally filmed cooking series and is a frequent television guest. An avid... Read More →

Katie Jacobs

Art Director and Stylist, Styling My Everyday

Katie is the former creative director of Nashville Lifestyles magazine where she produced and styled photoshoots with Sheryl Crow, Rascal Flatts, Little Big Town, Luke Bryan and many more. Currently she is a graphic designer and photographer as well as the art director and creator... Read More →

Larry McCormack

Photojournalist, The Tennessean

Larry McCormack, a photojournalist with the Tennessean in Nashville, got his start in small town newspapers. After graduating from Middle Tennessee State University in 1980 with a degree in Mass Communications he worked for the Daily News Journal in Murfreesboro until July 1981... Read More →

Beth Sachan

Director of Marketing, Goo Goo Cluster

Beth Sachan’s love of food led her to create the blog, Eat. Drink. Smile., which has been named “Best Food Blog” in Nashville Scene’s Best of Nashville poll. Since beginning her blog 5 years ago, Beth has gained quite a following not only in Nashville, but around the world, as people reach out to her for advice on food, drink and travel in Music... Read More →

Vivek Surti

Marketing and Communications, Nashville Wine Auction

Vivek Surti is a first generation Indian-American who was born and raised in Tennessee. He developed a love for great food and drink growing up watching his grandmother and mother cook traditional Indian food daily. After a few years of working on numerous national political campaigns... Read More →

Friday October 25, 2013 1:15pm - 2:55pm CDT
Omni Ballroom C + D

Food + Spirits

1:55pm CDT

30 Minutes with Steve Broback: Social Data and Monitoring for Marketers

Social Data and Monitoring for Marketers: Tips, Tricks and (Easy) Hacks

Take control! There are a lot of great tools and services for mining and monitoring the social landscape, but even the most feature-laden dashboards and engines don't always give you the results you need. In this Twitter-focused session, Tweet House founder Steve Broback will show you some of his favorite real-world tools and techniques that non-coders use to access, control, evaluate, and *act* on the data that various social search engines and dashboards provide.

Social data sources: You don't need big budgets to get to the best (or largely unknown) data sets
Easy data capture: APIs aren't just for coders or those with big budgets
Micro-targeting and "big" data: Merging and evaluating tweets, profiles, and CRM info to isolate and prioritize your efforts
Data evaluation: The hidden army of assistants available to you that can find buyers, fans, and detractors hidden in millions of tweets
Driving conversion: Streamlining outreach and response with browser tricks and automation

Speakers

Steve Broback

Founder, Parnassus Group

Steve Broback is the cofounder of the Dent Conference and founder of the Parnassus Group. He is best known for his social media gatherings such as the 'Tweet House' and '140' Twitter Conferences. With Parnassus, Broback also hosted the Blog Business Summit and the Web Community Forum events. Broback cofounded Thunder Lizard Productions, (a technology event produc... Read More →

Friday October 25, 2013 1:55pm - 2:25pm CDT
Omni Ballroom A + B

Technology

2:35pm CDT

30 Minutes with Emma: Best Email Marketing Practices

Speakers

Cynthia Price

Partner Development, Emma

Cynthia Price leads Emma's partner development efforts, working to bring lots of fabulous new partners into the Emma community. A Nashville native and graduate of Miami University in Ohio, Cynthia has employed her natural ability to build relationships on both a local and national... Read More →

Friday October 25, 2013 2:35pm - 3:05pm CDT
Omni Ballroom A + B

Technology

3:15pm CDT

30 Minutes with Pizzazzerie: Getting "In" with the Big Brands

Speakers

Courtney Whitmore

Stylist & Cookbook Author, Pizzazzerie

With a love of entertaining, Courtney Whitmore has become a well-known stylist and writer in the field of party design and food styling. Growing up in the South, she attended Vanderbilt University earning both a bachelor’s degree in communications and a master’s in organizational... Read More →

Friday October 25, 2013 3:15pm - 3:45pm CDT
Omni Ballroom C + D

Food + Spirits

3:15pm CDT

30 Minutes with Dave Delaney: New Business Networking

How to use online and offline methods to connect and grow your professional networks.

Speakers

Dave Delaney

Author, New Business Networking

Dave Delaney is a recognized leader, consultant and speaker on digital marketing, social media strategy, and business networking. His book, New Business Networking, explores online and offline tools, tips and techniques to grow and nurture your professional network. In July 2012, Delaney was sel... Read More →

Friday October 25, 2013 3:15pm - 3:45pm CDT
Omni Ballroom A + B

Technology

3:55pm CDT

Creating Virtual Buzz for Your Beverage Brand

Moderators

B.J. Lofback

President, Nashville Food Truck Association

B.J. Lofback, owner of the food truck Riff's Fine Street Foods, recently opened Riff's Cafe at Highland Ridge with partner Carlos Davis. He is also the president of the Nashville Food Truck Association, which largely grew their presence locally through the use of social media.

Speakers

James Hensley

Sales Manager, Nelson's Green Brier Distillery

Before taking on the roll of Sales Manager and Mixologist for Nelson's Green Brier Distillery, makers of Belle Meade Bourbon, James had many years of experience managing groundbreaking bar and restaurant concepts in Nashville. James has been instrumental in shaping bar programs that have garnered high praise from the nations top food and lifestyle magazines... Read More →

Sloane Scott

Chief Marketing Office, Fishbowl Spirits and Blue Chair Bay Rum

Sloane Scott has a colorful past, from running restaurants like Ed Debevic’s in Chicago and Nashville’s Wildhorse, to a brief stint selling office furniture with Herman Miller. Sloane is an expert entertainment sponsorship dealmaker. While at George P. Johnson, the world’s... Read More →

Stephanie Stewart-Howard

Food & Spirits Writer, Author and Blogger, Buttermilk Trace

Stephanie Stewart-Howard is a Franklin-based lifestyle journalist, editor and blogger. The former managing editor at Nashville Lifestyles is currently a contributor to a number of local and national publications, including Nashville Arts, Livability.com, Renaissance magazine... Read More →

Friday October 25, 2013 3:55pm - 4:45pm CDT
Omni Ballroom C + D

Food + Spirits

3:55pm CDT

Pivot Your Business

Moderators

Bayard Saunders

CMO, VP, Director - Digital Marketing, MiiA

Bayard Saunders has helped organizations and brands from startups to the Fortune 100 manage change and reinvention. Currently consulting for MiiA, he was the Director of Internet Sales and Marketing for "The General," owned by American Family Insurance. His experience spans digital... Read More →

Speakers

Denise Garciano

Partner and Chief Social Strategist, Buzzsmith

Denise Garciano is a partner and Chief Social Strategist at Buzzsmith. Her experience over the past 9 years has been in integrated online marketing and social media. Her work has included establishing and developing an all encompassing social media program for retailer PacSun as well as working on social media strategies for agencies Saatchi & Saa... Read More →

Dave Harkins

CEO, Blue Ridge Group

David Harkins teaches organizations and individuals how to successfully overcome the inability, the fear, and sometimes the unwillingness, to change. He has extensive experience in marketing strategy, branding, customer engagement, and eCommerce. For more than 20 years, David has helped companies... Read More →

Friday October 25, 2013 3:55pm - 4:45pm CDT
Omni Ballroom A + B

Technology

5:00pm CDT

30 Minutes with Otaku South: The Birth of a Restaurant through Social Media and Storytelling

Music industry veteran Sarah Gavigan always dreamed of being a chef. After a move back to her homestate of Tennessee she saw an opportunity to bring the beloved Japanese dish RAMEN to Nashville. But how? One night at a time and by having an open dialouge with her fans and critics. Here she shares insight on how to launch a food concept without opening a bick and mortar.

Speakers

Sarah Gavigan

Founder, Otaku South

Sarah Gavigan is a Tennessee native who previously spent 17 years in Los Angeles working in music marketing before returning to her roots. It was in California that she developed a deep love for Japanese food in all its forms: sushi, yakitori, robata, sukiyaki, and steaming bowls of noodle sou... Read More →

Friday October 25, 2013 5:00pm - 5:30pm CDT
Omni Ballroom C + D

Food + Spirits

5:00pm CDT

30 Minutes with Dr. Syb: Google Glass & Augmented Reality

Let's think about how wearable computers will augment the future.

Speakers

Syb Bennett

Professor of Journalism, Belmont University

Dr. Sybril Bennett, professor of journalism at Belmont University in Nashville, will take the international stage at the Web Summit--the premier global conference gathering the world’s leading thinkers and doers in technology--in Dublin, Ireland from Oct. 30 to 31. Bennett, affectionately known as “Dr. Syb,” will share her research d... Read More →

Friday October 25, 2013 5:00pm - 5:30pm CDT
Omni Ballroom A + B

Technology

7:00pm CDT

Singer-Songwriter Night at the Listening Room Cafe

Friday October 25, 2013 7:00pm - 11:00pm CDT
The Listening Room Cafe 217 2nd Avenue South, Nashville, TN

After Parties

8:30am CDT

30 Minutes with The Song Team: What Does Songwriting Have in Common with My Team?

What Does Songwriting Have in Common with My Team? And why there is no app for that?

Speakers

Jeff Jacob

Founder and Songwriter-in-Chief, The Song Team

In 1997, Jeff Jacob moved to Nashville and spent a decade as Regional Marketing Director for Borders, working with many notable personalities in the entertainment industry including Gene Simmons of KISS, Bryan Adams, Rascal Flatts, Anderson Cooper, Harry Connick, Jr. and many others... Read More →

Saturday October 26, 2013 8:30am - 9:00am CDT
Omni Ballroom A + B

Family + Entertainment

9:10am CDT

30 Minutes with Jeff Corwin Connect: Building a Transmedia Platform

Anurag will explore strategies and tools to build an online-onsite transmedia platform that is fully integrated through discussing how JeffCorwinConnect is leveraging content, technology, and social environments to access, capture and manage a global community using Transmedia.

Speakers

Anurag Agarwal

CEO/ Co-Founder, JeffCorwinConnect

Anurag Agarwal, social entrepreneur, investor and academic is the co-founder and CEO of JeffCorwinConnect, an eco-edutainment transmedia corporation providing products, programs, and services to engage people in the joys of the natural world. After spending a decade on Wall Street as an Investment Banker and Private Equity investor, Anurag co-founded the company with Emmy-winning... Read More →

Saturday October 26, 2013 9:10am - 9:40am CDT
Omni Ballroom C + D

Family + Entertainment

9:10am CDT

30 Minutes with HubSpot: Rapidly Changing World of SEO

Rapidly Changing World of SEO - How to Keep Up

Google has made more than 10 updates to its search algorithm in the last 4 months. This talk with review some of the biggest changes affecting search results today and give you the tools you need to adapt your marketing to rank better and get found by customers. We'll cover the hummingbird update, and the impact of mobile and social media on search.

Speakers

Meghan Keaney Anderson

Vice President of Marketing, Hubspot

As vice president of marketing, Meghan leads the content, product marketing and customer marketing strategies for HubSpot. Together with her teams, she's responsible for the company's blogs, podcast, and overall content strategy as well as the company's product launch and customer... Read More →

Saturday October 26, 2013 9:10am - 9:40am CDT
Omni Ballroom A + B

Technology

9:50am CDT

Streaming Consciousness: Visual Messaging in the Digital Age

Learn how to leverage your existing brand through visual messaging to drive exposure to your other channels. Our multimedia experts will share innovative ways to make your visual messages seen, heard, and noticed as well as discuss the trend of short video vignettes on Facebook, Vine and Instagram.

Moderators

Brian Mansfield

Nashville correspondent, USA Today

A longtime music writer and critic for USA Today, Brian Mansfield is also the writer/producer of syndicated weekly radio program America's Opry Weekend for American radio network Dial Global Radio Networks and author and co-author of a number of books. In 2002, he was elected to the... Read More →

Speakers

Bobby Dirienzo

VP Digital Marketing, 12South Music

Bobby Dirienzo has spent the last four years working in every corner of the music industry landscape. From New York City to Nashville, he’s worked in management, booking, and digital marketing for artists such as The Apache Relay, country music star Sara Evans and ‘Songwriters... Read More →

Lindsay Ferrier

Serial Entrepreneur and Columnist, Suburban Turmoil

Lindsay Ferrier is a blogger and television personality who's excited to help other women use social media to reach their full potential. Lindsay started her blog, Suburban Turmoil, back in 2005. Since then, it has won numerous awards and led to a weekly newspaper column, a blended... Read More →

Lenore Luca

TV/Radio Host, Author & Motivational Speaker, Teen Groove On The Move

Lenore Luca, a student at Montclair State University, is the teen entrepreneur and author of the book How To Be A Teen On The Move. At 16 years old she became the creator and dynamic personality of the hit Internet show Teen Groove On The Move, which continues to afford her the opportunity to interview compelling guests and discuss topics important to youth today. She is a sought after youth motivational speaker, empowering her peers and youth across the nation about leadership and overcoming obstacles. She has appeared in TV segments including Spotlight NJ... Read More →

Saturday October 26, 2013 9:50am - 10:40am CDT
Omni Ballroom C + D

Family + Entertainment

9:50am CDT

Creating Killer Content Across Multiple Platforms

In the Internet age, you must be all things to all consumers in order to rise above the clutter. These three media veterans will discuss cross-platform digital content marketing, the proven value in creating high-quality content and how to reach the Millennial generation. This panel will also touch upon the importance of customer service when everyone is watching on Twitter.

Moderators

Erin Street

Director of Marketing, AdThrive

Speakers

Turner Barr

Founder, Around the World in 80 Jobs

Darren Frei

Digital Editorial Director, Pace

Before joining Pace as Digital Editorial Director for FourSeasonsMagazine.com, Darren worked in New York City as Editorial Director for Smart Luxury Travel magazine and ShermansTravel.com. There he launched 385 travel guides and 13 blogs, and established the company’s social media presence. A zealous foodie, he spent much of his free time following Manhattan... Read More →

Stephen Oddo

Co-Founder, Walks of Italy

Saturday October 26, 2013 9:50am - 10:40am CDT
Omni Ballroom A + B

Technology

10:50am CDT

30 Minutes with Clever Girls Collective: Native Advertising

You're more likely to be hit by lightning than click on a banner ad, yet brands will spend more $ on online advertising this year than ever before. So…where are those dollars going?

Content that doesn't suck. The industry is desperate for it, and ad-spends are chasing it.

Join this discussion on what "native" content actually is (i.e., content that doesn't suck), plus how to create and sell it as a blogger; how to leverage it as a brand; and why it's the future for banner-ad-haters everywhere.

Speakers

Kristy Sammis

CMO, Clever Girls Collective

Kristy Sammis is co-founder and CMO of Clever Girls Collective. With nearly 20 years of strategic and visionary marketing leadership, Kristy has been instrumental in shaping how brands connect with women online since WAY before anyone was calling it “social media.” Along with her partners, she’s taken the Clever Girls brand from start-u... Read More →

Saturday October 26, 2013 10:50am - 11:20am CDT
Omni Ballroom C + D

Family + Entertainment

10:50am CDT

30 Minutes with BuzzFeed: Have a Heart; Social Sharing with a Purpose

The rise of social media platforms like Facebook and Twitter have given brands an opportunity to reach more users in real time. But what makes good content spread more than others? David Spiegel, Executive Director of Sales, BuzzFeed will share how brands and marketers can combine art & science to create content that is relevant, timely, engaging and most of all, shareable.

Speakers

Dave Spiegel

Executive Director of Sales, BuzzFeed

David Spiegel is the Executive Director of Sales at BuzzFeed, responsible for leading BuzzFeed’s Social Publishing partnerships. David works with Fortune 500 brands to craft sustainable content marketing strategies that enable brands to become effective publishers of sharable content. In this role, David has developed the market strat... Read More →

Saturday October 26, 2013 10:50am - 11:20am CDT
Omni Ballroom A + B

Technology

11:30am CDT

30 Minutes with HGTV: Going Mobile

With smartphones and tablets becoming digital users' devices of choice, a presence in the mobile space is an absolute must for any brand--regardless of size or business type. Hear how HGTV and other Scripps Networks Interactive brands have navigated expansion in the mobile space and learn how to apply the lessons the company learned to your own brand.

Speakers

Erin Dailey

Mobile Product Director, HGTV and DIY Network

Erin Dailey joined Scripps Networks Interactive in 2012 as the Mobile Product Director for HGTV and DIY Network. She’s responsible for mobile application development for the Home Category, managing vendor selection, product execution and delivery, and partner/provider relations. Prior to joining Scripps, Erin was the Director... Read More →

Beth Rucker

Mobile Content Manager, Scripps Networks Interactive

Beth Rucker joined Scripps Networks Interactive in 2012 as the Mobile Content Manager for the company’s home division. She is responsible for producing content for HGTV and DIY Network’s growing suite of mobile applications. Prior to joining Scripps, Beth spent seven years as a newswoman and editor at The Associated Press... Read More →

Saturday October 26, 2013 11:30am - 12:00am CDT
Omni Ballroom C + D

Family + Entertainment

11:30am CDT

30 Minutes with Ellen Leanse: 10 Secrets from Silicon Valley That Everyone Should Know

Speakers

Ellen Petry Leanse

Instructor, Stanford

Ellen Leanse is a digital pioneer and a celebrated contributor to Silicon Valley. As one of technology's 'Top Five Marketers,' she has driven innovation and audience activation for Apple, Google, as a Facebook developer, and for numerous growth and startup companies. As Executive... Read More →

Saturday October 26, 2013 11:30am - 12:00am CDT
Omni Ballroom A + B

Technology

12:10pm CDT

30 Minutes with Union Metrics: Driving Engagement on Twitter and Tumblr

Speakers

Hayes Davis

Founder and CEO, Union Metrics

Hayes is responsible for overall strategy and day-to-day operations, as well as architecting Union Metrics’ applications. He has more than ten years of experience in designing and developing high quality, mission-critical web software. Previously, Hayes founded Liquid Communication... Read More →

Saturday October 26, 2013 12:10pm - 12:40pm CDT
Omni Ballroom A + B

Technology

12:10pm CDT

Elevating Your Blog Pitch to Ensure a Home Run

Speakers

Kara Williams

The Vacation Gals, Freelance Travel Writer

Kara Williams is a longtime freelance writer and co-owner of The Vacation Gals, gold winner of the 2012 Lowell Thomas Travel Journalism Award for best travel blog. In addition to writing about travel for such outlets as Every Day with Rachael Ray, Ocean Home, Ski Canada, Denver Post, Fodors.com and FamilyVacationCritic.com, she's partnered with and produced... Read More →

Saturday October 26, 2013 12:10pm - 12:40pm CDT
Omni Ballroom C + D

Travel + Lifestyles

12:45pm CDT

Lunch Break

Saturday October 26, 2013 12:45pm - 1:15pm CDT
n/a

1:15pm CDT

There's an App for That: Marketing Your Mobile Idea

Moderators

Jennifer Justus

Journalist and Author, freelance food writer

Jennifer is author of The Food Lovers’ Guide to Nashville (Globe Pequot Press, November 2012), and she worked as food culture reporter at The Tennessean for the past six years. Her work has been included in editions 5 and 6 of Cornbread Nation: the Best of Southern Food Writing... Read More →

Speakers

Steven Buhrman

Founder and CEO, Wannado

Steven is an entrepreneur, organizer and teacher. He currently serves as CEO and founder at Wannado, a Nashville-based company focused on tech powered community solutions. Steven's interest in social entrepreneurship springs from nearly a decade of research and teaching in the fields of religion, culture, theories of leadership and change. Steven holds degrees from University... Read More →

Shaun Shankel

VP, Merchant Sales & Support, ToGoTechnologies

Shaunk Shankel is one of five partners behind ToGoTechnologies.com, which launched 18 months ago and has nearly 200 restaurants on its platform. Currently, ToGoTechnologies builds mobile/online ordering systems for both small local restaurants and several national franchises, including a food truck platform. ToGo powers the Nashville Food Truck... Read More →

Saturday October 26, 2013 1:15pm - 2:05pm CDT
Omni Ballroom A + B

Food + Spirits

1:15pm CDT

Millennial Marketing: How to Reach Generation Y

Seeking new ways to promote your business or brand among the Internet Age? These two public relations pros share tips to reaching the Millennial market via innovative campaigns.

Moderators

Kristin Luna

Founder, KEEN Digital Summit

Tennessee native Kristin kickstarted her journalism career at Newsweek, Time Inc., Wenner Media and Conde Nast in New York City. She has written more than a dozen books for Frommer’s; been a contributing writer for Forbes Traveler, Travel Channel, Robb Report, Redbook, Glamour... Read More →

Speakers

Rachel Orth

Founder, Angie Away Media

Angie wears many hats; social media consultant, project-based publicist, travel blogger at Angie Away, freelance journalist, big sister and adventurer. A Gator grad born and raised in Jacksonville, Fla., Angie spent the past two years traveling the world solo and writing about it in magazines and on her blog. Prior to that, she worked in NYC at Weber Shandwick, the world’s largest PR ag... Read More →

Sarah Unger

Vice President, Creative Catalyst, Ketchum Public Relations

Sarah is a Vice President, Creative Catalyst out of Ketchum’s New York office, providing agency-wide creative and strategic counsel. She works closely with team leaders to catalyze the creative process and evolve program concepts from “idea” to “execution, developing key research-based and target-relevant insights that help lead to... Read More →

Saturday October 26, 2013 1:15pm - 2:05pm CDT
Omni Ballroom C + D

Travel + Lifestyles

2:15pm CDT

30 Minutes with Chef Brandon Frohne: Kitchen Social

Building Friendships that Grow Influence.

Speakers

Brandon Frohne

Executive Chef, Mason's Nashville

Chef Brandon Frohne approaches contemporary American and European cuisine with energy and creativity, while honoring ingredients of quality and paying respect to the origins of Southern cooking. His creativity, connection to the local culinary community and passion for farm-to-table cooking contribute... Read More →

Saturday October 26, 2013 2:15pm - 2:45pm CDT
Omni Ballroom A + B

Food + Spirits

2:15pm CDT

30 Minutes with Scott Johnson: Foreign Correspondency in the Digital Age

After growing up the son of a CIA agent, Scott Johnson fell into a parallel career path as a foreign correspondent, channeling his own transient childhood by working overseas as a reporter and bureau chief for Newsweek for more than a decade. Johnson, who was headquartered in Iraq and Afghanistan among other war-torn nations, shares how the news-gathering process has evolved alongside the Internet.

Speakers

Scott Johnson

Author, The Wolf and the Watchman: A CIA Childhood

Scott Johnson has spent much of the last decade in the Middle East, covering the wars in Afghanistan and Iraq, and in Africa, reporting on politics and current affairs. He has been the chief of Newsweek’s Mexico, Baghdad, and Africa bureaus, as well as a special correspondent from Paris... Read More →

Saturday October 26, 2013 2:15pm - 2:45pm CDT
Omni Ballroom C + D

Travel + Lifestyles

2:55pm CDT

Anatomy of a Successful Kickstarter Campaign

Three successfull F&B companies will share the secret sauce behind creating a successful Kickstarter campaign.

Moderators

Steve Cavendish

News Editor, Nashville Scene

A native Nashvillian, Steve Cavendish is the news editor of the Nashville Scene, where he's written about everything from butchers to politics to basketball. After spending much of his career as an art director and manager at papers like the Washington Post and the San Jose Mercury News, he returned to writing while at the Chicago Tribune and came home to... Read More →

Speakers

Kyle McCollom

Co-Founder and CEO, Everly

Kyle launched Everly via Kickstarter with his co-founder Chris to challenge the artificial drink mix market with a line of powder packet drink mixes made from simpler, natural ingredients. They nearly tripled their goal on Kickstarter, putting their project in the top 1% of Kickstarter... Read More →

Matt Rogers

Co-Founder, Pure Sodaworks

Graphic designer and entrepreneur Matt Rogers started Pure Sodaworks in 2011 with his wife Tiffany and their friend Shawn. The trio's mission: To create the most delicious, all-natural handcrafted sodas on the planet. In barely a year--and thanks to a round of Kickstarter funding--Pure Sodaworks morphed from a cart in the Chattanooga Market to a storefron... Read More →

Samantha Williams

Founder, Sunday Morning Pancake

Saturday October 26, 2013 2:55pm - 3:45pm CDT
Omni Ballroom A + B

Food + Spirits

2:55pm CDT

Blogger Bookies: The Evolution of Travel Collectives

Speakers

Jade Broadus

Social Media and Marketing Manager, Travel Mindset

Jade Broadus is one half of the blogging duo at Vagabond3 and the Social Media Manager at Travel Mindset. As a freelance writer and creative director she has worked with brands such as Expedia, About.com, BedandBreakfast.com and the Mele Mei Music Festival. Much of her work focuses on road trips, animal encounters and quirky getaways; she is constantly on the hunt for the best taco... Read More →

Spencer Spellman

Writer and photographer, Whiskey Tango Globetrot

Flying on a plane for the first time at age five and by himself for the first time at age seven, Spencer has been traveling ever since, unable to kick neither his travel habit, nor his southern drawl. Armed with a philosophy degree and a love for travel, Spencer welded these two passions... Read More →

Saturday October 26, 2013 2:55pm - 3:45pm CDT
Omni Ballroom C + D

Travel + Lifestyles

Tags travel

3:55pm CDT

30 Minutes with ManBQue: Marketing Food Content and Events

A look at marketing food content across demographics and connecting a social media presence to monetized public events. This includes John and Jesse's lessons learned in both social media strategies and content messaging.

Speakers

John Carruthers

Founder and Cookbook Author, ManBQue Enterprises

John Carruthers is the managing editor and food director for ManBQue. A medical magazine editor and former newspaper writer, John came to the club in 2009 and helped turn the website from a social calendar into an online magazine offering a broad array of original content. ManBQue is a grilling organization and lifestyle brand based in Chicago... Read More →

Jesse Valenciana

Founder and Cookbook Author, ManBQue Enterprises

Jesse Valenciana is the founder and president of ManBQue. Born and raised in Chicago, he's turned a passion for grilling and a talent for social media and personal networking into his full-time job.ManBQue is a grilling organization and lifestyle brand based in Chicago that stages... Read More →

Saturday October 26, 2013 3:55pm - 4:25pm CDT
Omni Ballroom A + B

Food + Spirits

3:55pm CDT

30 Minutes with Go! Girl Guides: Bootstrap Brand Creation

How to launch a company and develop a brand from the ground up, without traditional funding or investment. Find out how Go! Girl Guides was built from creation using grassroots resources and a whole lotta passion.

Speakers

Kelly Lewis

Founder, Go! Girl Guides, Women's Travel Fest and Damesly

Kelly Lewis has been traveling since she realized the world was far larger than her neighborhood. She grew up surfing on the island of Oahu before moving to Tucson, Arizona to attend the University of Arizona. She’s a writer with an extensive background in editing and reporting... Read More →

Saturday October 26, 2013 3:55pm - 4:25pm CDT
Omni Ballroom C + D

Travel + Lifestyles

4:45pm CDT

CLOSING KEYNOTE by Mark Montgomery

Speakers

Mark Montgomery

Flo {thinkery}, Founder

Mark Montgomery is a pioneer in the e-commerce and business to consumer marketing space. Over the past 15 years, he has worked with hundreds of entertainment and corporate clients, including names like Sony, Kanye West, Keith Urban, RIM/Blackberry, His Holiness the Dalai Lama... Read More →

Saturday October 26, 2013 4:45pm - 5:30pm CDT
Omni Ballroom A + B

7:00pm CDT

KEEN Closing Party presented by George Dickel

Come close out the weekend on the prettiest rooftop in town! In true Tennessee fashion, George Dickel will provide our featured cocktail of the evening; everything else will be cash bar. We'll serve some passed apps and enjoy a beautiful autumn evening in Nashville. We have the room from 7pm to midnight, but feel free to come and go as you please and bar hop your way around the Gulch for Halloween weekend!

Valet parking is complimentary. If you don't have a car, Sambuca is a straight shot and cheap cab ride from the Omni down Demonbreun.

Saturday October 26, 2013 7:00pm - 12:00am CDT
Sambuca's Sky Lounge 601 12th Avenue South

After Parties