You're more likely to be hit by lightning than click on a banner ad, yet brands will spend more $ on online advertising this year than ever before. So…where are those dollars going?
Content that doesn't suck. The industry is desperate for it, and ad-spends are chasing it.
Join this discussion on what "native" content actually is (i.e., content that doesn't suck), plus how to create and sell it as a blogger; how to leverage it as a brand; and why it's the future for banner-ad-haters everywhere.