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KEEN—for Keeping Entrepreneurs Engaged and Networking—is convening an eclectic and exciting group of top digital tastemakers, leaders, founders and innovators all under one roof from October 24 to 27, 2013 in a three-day B2B and B2C event and expo. This inaugural conference in Nashville welcomes social influencers, journalists, editors, developers, start-ups, small businesses and Fortune 500 brands to come meet, collaborate, and learn about innovative technologies and new platforms in the areas of travel, technology, food and spirits, family and entertainment.

Omni Nashville, which opened its doors on Sept. 30, is KEEN’s official hotel sponsor and the site of all content and programming. Speakers and special guests will engage their audiences on all levels with talks about targeted advertising, using social for good, Millennial marketing, email campaigns, visual messaging, digital media ethics and much more. Keep up to date with the summit schedule as it evolves.

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Family + Entertainment [clear filter]
Friday, October 25
 

8:55am

Digital Media Ethics + What Agencies Seek in Influencers
Are you a blogger looking to grab the attention of an agency? Are you a publicist or marketer looking for innovative ways to reach a new audience? Listen in on what these three agency vets have to say.

Moderators
avatar for Jessica Turner

Jessica Turner

Lifestyle Blogger, The Mom Creative
Jessica is wife, mom, marketing professional and founder of the popular lifestyle blog The Mom Creative. There she documents her pursuit of cultivating a life well-crafted, through posts on parenting, memory keeping and frugal living. Dozens of influential brands including Southwest... Read More →

Speakers
SC

Sami Cone

Blogger, Radio Host and TV Correspondent
With a passion for teaching and mentoring others as her inspiration, Sami Cone began blogging in 2009 to encourage others to live their dream life and pursue their passions. A published author and seminar speaker, she draws on her experiences as a writer, editor, university professor... Read More →
avatar for Barbara Jones

Barbara Jones

Founder/CEO, One2One Network & Blissful Media Group
After many years as a seasoned music business marketing executive, Blissful Media Group CEO Barbara Jones felt there was a real opportunity to help brands and agencies harness and guide the power of women and moms online. In 2008, she founded the premier influencer network, One2One Network and co-founded the now defunct social media conference, BlissDom. She is also th... Read More →
avatar for Leah Jones

Leah Jones

Vice President, Olson
Leah Jones joined Olson in 2011 and now oversees the social and emerging media efforts across the agency. With the primary goal of connecting great content to the right communities, Leah assists with planning and business development to ensure that social media is integrated into every plan we create. In h... Read More →


Friday October 25, 2013 8:55am - 9:45am
Omni Ballroom A + B

9:55am

30 Minutes with CMT: Twerking With The Viacom Music Group
Twerking With The Viacom Music Group: Keeping Your Brand Relevant

Always evolving to remain relevant and customizing to expand reach, the networks of MTV have transcended music and morphed to meet the ever-changing demands of their consumers. Dee Mc Laughlin left her job at the Virgin Group working with Richard Branson, and Lisa Chader left her position with Comedy Central working on South Park, to redefine the CMT network. Join them for a conversation about reinvention in the digital revolution.

Speakers
avatar for Lisa Chader

Lisa Chader

SVP, Corporate Communications, MTV Networks
Lisa Chader is Senior Vice President of Corporate Communications for CMT, a unit of Viacom Media Networks, based in Nashville. She is responsible for creating and executing network and program publicity strategies for original series, special events and corporate strategy across... Read More →
avatar for Dee Mc Laughlin

Dee Mc Laughlin

SVP, Brand Strategy, Marketing & Creative, MTV Networks, CMT/MTVN
Dee Mc Laughlin is Senior Vice President, Brand Strategy, Marketing & Creative for CMT, where she oversees all aspects of marketing and creative for the network with a focus on brand stewardship and strategic alignment across all CMT businesses. Since joining CMT in 2008, she has developed a concise brand definition and strategy that has unified all CMT’s platform... Read More →


Friday October 25, 2013 9:55am - 10:25am
Omni Ballroom A + B

10:35am

Social for Good: Crowdsourcing for a Cause
Leverage your social media presence to raise awareness--or money--for a philanthropic cause.

Moderators
avatar for Margaret Littman

Margaret Littman

Start It Up editor, Freelance Writer
Margaret Littman is a Nashville-based journalist who covers small businesses, travel and all manner of other topics for websites, magazines and book publishers. She is the author of the Nashville Essential Guide app and many travel guidebooks, including the upcoming Moon Nashville. She is the... Read More →

Speakers
avatar for Mara Gorman

Mara Gorman

Founder, The Mother of all Trips/Passports with Purpose
Mara Gorman is a freelance writer whose work has appeared in a variety of USA Today special publications and on AOL Travel. Her award–winning blog The Mother of all Trips has inspired families to travel for the past five years and she founded the crowd-sourced Back to Ski campaign... Read More →
avatar for Shannon Smith

Shannon Smith

Founder, BeautySmith
BeautySmith founder, Shannon Smith, is a top beauty expert focusing on education and services as well as consulting for spas, celebrities and skincare professionals around the United States. Her clientele has included Mario Lopez, host of Extra TV, actor Tyrese Gibson and model Eloise DeJoria... Read More →
avatar for Aly Walansky

Aly Walansky

Beauty and Style Blogger, Freelance writer/editor/blogger
Aly Walansky created A Little Aly-tude on SheKnows.com in 2006, as one of the first well-known beauty and style blogs on the Internet. Over time, it became a foremost source for advice, tips, reviews, and commentary across the lifestyle genre. Aly regularly contributes to SheKnows.com... Read More →


Friday October 25, 2013 10:35am - 11:25am
Omni Ballroom A + B

11:35am

30 Minutes with Evan Farmer: Breaking In the Entertainment World (via Your Online Presence)
Based on 20 years of success, acting in film and television, hosting several shows on TV and radio, recording 2 gold albums, and performing to sold out stadiums with two different bands on several continents, Evan Farmer will speak to the critical importance of managing your online branding in today’s “information-based” world, regardless of whether your dreams are in entertainment or another industry. His talk will cover his seven unbreakable laws of branding as spelled out in his book “Breaking In: The Formula For Success In Entertainment, as well as immediate actions to take if you have already broken or are breaking the seven laws currently.

Speakers
avatar for Evan Farmer

Evan Farmer

Author, Breaking In: The Formula for Success
Evan Farmer is an American actor, musician, designer, songwriter, television personality and author. Based on 20 years in the industry of hosting shows on TV and radio, recording two gold albums, and performing to sold-out stadiums with two different bands on several continents, Evan Farmer w... Read More →


Friday October 25, 2013 11:35am - 12:05am
Omni Ballroom A + B

12:15pm

30 Minutes with Blissful Media Group: How To Engage Layers of Social Influencers
Speakers
avatar for Barbara Jones

Barbara Jones

Founder/CEO, One2One Network & Blissful Media Group
After many years as a seasoned music business marketing executive, Blissful Media Group CEO Barbara Jones felt there was a real opportunity to help brands and agencies harness and guide the power of women and moms online. In 2008, she founded the premier influencer network, One2One Network and co-founded the now defunct social media conference, BlissDom. She is also th... Read More →


Friday October 25, 2013 12:15pm - 12:45pm
Omni Ballroom A + B
 
Saturday, October 26
 

8:30am

30 Minutes with The Song Team: What Does Songwriting Have in Common with My Team?
 What Does Songwriting Have in Common with My Team? And why there is no app for that?

Speakers
avatar for Jeff Jacob

Jeff Jacob

Founder and Songwriter-in-Chief, The Song Team
In 1997, Jeff Jacob moved to Nashville and spent a decade as Regional Marketing Director for Borders, working with many notable personalities in the entertainment industry including Gene Simmons of KISS, Bryan Adams, Rascal Flatts, Anderson Cooper, Harry Connick, Jr. and many others... Read More →


Saturday October 26, 2013 8:30am - 9:00am
Omni Ballroom A + B

9:10am

30 Minutes with Jeff Corwin Connect: Building a Transmedia Platform
Anurag will explore strategies and tools to build an online-onsite transmedia platform that is fully integrated through discussing how JeffCorwinConnect is leveraging content, technology, and social environments to access, capture and manage a global community using Transmedia.

Speakers
avatar for Anurag Agarwal

Anurag Agarwal

CEO/ Co-Founder, JeffCorwinConnect
Anurag Agarwal, social entrepreneur, investor and academic is the co-founder and CEO of JeffCorwinConnect, an eco-edutainment transmedia corporation providing products, programs, and services to engage people in the joys of the natural world.  After spending a decade on Wall Street as an Investment Banker and Private Equity investor, Anurag co-founded the company with Emmy-winning... Read More →


Saturday October 26, 2013 9:10am - 9:40am
Omni Ballroom C + D

9:50am

Streaming Consciousness: Visual Messaging in the Digital Age
Learn how to leverage your existing brand through visual messaging to drive exposure to your other channels. Our multimedia experts will share innovative ways to make your visual messages seen, heard, and noticed as well as discuss the trend of short video vignettes on Facebook, Vine and Instagram. 

Moderators
avatar for Brian  Mansfield

Brian Mansfield

Nashville correspondent, USA Today
A longtime music writer and critic for USA Today, Brian Mansfield is also the writer/producer of syndicated weekly radio program America's Opry Weekend for American radio network Dial Global Radio Networks and author and co-author of a number of books. In 2002, he was elected to the... Read More →

Speakers
avatar for Bobby Dirienzo

Bobby Dirienzo

VP Digital Marketing, 12South Music
Bobby Dirienzo has spent the last four years working in every corner of the music industry landscape. From New York City to Nashville, he’s worked in management, booking, and digital marketing for artists such as The Apache Relay, country music star Sara Evans and ‘Songwriters... Read More →
avatar for Lindsay Ferrier

Lindsay Ferrier

Serial Entrepreneur and Columnist, Suburban Turmoil
Lindsay Ferrier is a blogger and television personality who's excited to help other women use social media to reach their full potential. Lindsay started her blog, Suburban Turmoil, back in 2005. Since then, it has won numerous awards and led to a weekly newspaper column, a blended... Read More →
avatar for Lenore Luca

Lenore Luca

TV/Radio Host, Author & Motivational Speaker, Teen Groove On The Move
Lenore Luca, a student at Montclair State University, is the teen entrepreneur and author of the book How To Be A Teen On The Move. At 16 years old she became the creator and dynamic personality of the hit Internet show Teen Groove On The Move, which continues to afford her the opportunity to interview compelling guests and discuss topics important to youth today. She is a sought after youth motivational speaker, empowering her peers and youth across the nation about leadership and overcoming obstacles. She has appeared in TV segments including Spotlight NJ... Read More →


Saturday October 26, 2013 9:50am - 10:40am
Omni Ballroom C + D

10:50am

30 Minutes with Clever Girls Collective: Native Advertising

You're more likely to be hit by lightning than click on a banner ad, yet brands will spend more $ on online advertising this year than ever before. So…where are those dollars going?

Content that doesn't suck. The industry is desperate for it, and ad-spends are chasing it. 

Join this discussion on what "native" content actually is (i.e., content that doesn't suck), plus how to create and sell it as a blogger; how to leverage it as a brand; and why it's the future for banner-ad-haters everywhere.


Speakers
avatar for Kristy Sammis

Kristy Sammis

CMO, Clever Girls Collective
Kristy Sammis is co-founder and CMO of Clever Girls Collective. With nearly 20 years of strategic and visionary marketing leadership, Kristy has been instrumental in shaping how brands connect with women online since WAY before anyone was calling it “social media.” Along with her partners, she’s taken the Clever Girls brand from start-u... Read More →


Saturday October 26, 2013 10:50am - 11:20am
Omni Ballroom C + D

11:30am

30 Minutes with HGTV: Going Mobile
With smartphones and tablets becoming digital users' devices of choice, a presence in the mobile space is an absolute must for any brand--regardless of size or business type. Hear how HGTV and other Scripps Networks Interactive brands have navigated expansion in the mobile space and learn how to apply the lessons the company learned to your own brand.

Speakers
avatar for Erin Dailey

Erin Dailey

Mobile Product Director, HGTV and DIY Network
Erin Dailey joined Scripps Networks Interactive in 2012 as the Mobile Product Director for HGTV and DIY Network. She’s responsible for mobile application development for the Home Category, managing vendor selection, product execution and delivery, and partner/provider relations. Prior to joining Scripps, Erin was the Director... Read More →
avatar for Beth Rucker

Beth Rucker

Mobile Content Manager, Scripps Networks Interactive
Beth Rucker joined Scripps Networks Interactive in 2012 as the Mobile Content Manager for the company’s home division. She is responsible for producing content for HGTV and DIY Network’s growing suite of mobile applications. Prior to joining Scripps, Beth spent seven years as a newswoman and editor at The Associated Press... Read More →


Saturday October 26, 2013 11:30am - 12:00am
Omni Ballroom C + D