KEEN Digital Summit: Full Schedule

KEEN—for Keeping Entrepreneurs Engaged and Networking—is convening an eclectic and exciting group of top digital tastemakers, leaders, founders and innovators all under one roof from October 24 to 27, 2013 in a three-day B2B and B2C event and expo. This inaugural conference in Nashville welcomes social influencers, journalists, editors, developers, start-ups, small businesses and Fortune 500 brands to come meet, collaborate, and learn about innovative technologies and new platforms in the areas of travel, technology, food and spirits, family and entertainment.

Omni Nashville, which opened its doors on Sept. 30, is KEEN’s official hotel sponsor and the site of all content and programming. Speakers and special guests will engage their audiences on all levels with talks about targeted advertising, using social for good, Millennial marketing, email campaigns, visual messaging, digital media ethics and much more. Keep up to date with the summit schedule as it evolves.

1:15pm CDT

30 Minutes with the Associated Press: The Importance of Video in New Coverage

Video news is no longer an add-on to a news story but increasingly is an essential part of the news experience for consumers. Availability of video is often a deciding factor in their selection of a news source. Hear about video usage trends and how to think about new ways to serve up content online.

Speakers

Adam Yeomans

Bureau Chief, Associated Press

Adam Yeomans is the Associated Press bureau chief for Tennessee, Kentucky and Mississippi and responsible for sales and marketing in those states. Before coming to Nashville in 2005, he was the assistant bureau chief in AP's Miami bureau from 1998 to 2004, and news editor for Florida from 1996 to 1997. He joined the AP... Read More →

Friday October 25, 2013 1:15pm - 1:45pm CDT
Omni Ballroom A + B

Technology

1:55pm CDT

30 Minutes with Steve Broback: Social Data and Monitoring for Marketers

Social Data and Monitoring for Marketers: Tips, Tricks and (Easy) Hacks

Take control! There are a lot of great tools and services for mining and monitoring the social landscape, but even the most feature-laden dashboards and engines don't always give you the results you need. In this Twitter-focused session, Tweet House founder Steve Broback will show you some of his favorite real-world tools and techniques that non-coders use to access, control, evaluate, and *act* on the data that various social search engines and dashboards provide.

Social data sources: You don't need big budgets to get to the best (or largely unknown) data sets
Easy data capture: APIs aren't just for coders or those with big budgets
Micro-targeting and "big" data: Merging and evaluating tweets, profiles, and CRM info to isolate and prioritize your efforts
Data evaluation: The hidden army of assistants available to you that can find buyers, fans, and detractors hidden in millions of tweets
Driving conversion: Streamlining outreach and response with browser tricks and automation

Speakers

Steve Broback

Founder, Parnassus Group

Steve Broback is the cofounder of the Dent Conference and founder of the Parnassus Group. He is best known for his social media gatherings such as the 'Tweet House' and '140' Twitter Conferences. With Parnassus, Broback also hosted the Blog Business Summit and the Web Community Forum events. Broback cofounded Thunder Lizard Productions, (a technology event produc... Read More →

Friday October 25, 2013 1:55pm - 2:25pm CDT
Omni Ballroom A + B

Technology

2:35pm CDT

30 Minutes with Emma: Best Email Marketing Practices

Speakers

Cynthia Price

Partner Development, Emma

Cynthia Price leads Emma's partner development efforts, working to bring lots of fabulous new partners into the Emma community. A Nashville native and graduate of Miami University in Ohio, Cynthia has employed her natural ability to build relationships on both a local and national... Read More →

Friday October 25, 2013 2:35pm - 3:05pm CDT
Omni Ballroom A + B

Technology

3:15pm CDT

30 Minutes with Dave Delaney: New Business Networking

How to use online and offline methods to connect and grow your professional networks.

Speakers

Dave Delaney

Author, New Business Networking

Dave Delaney is a recognized leader, consultant and speaker on digital marketing, social media strategy, and business networking. His book, New Business Networking, explores online and offline tools, tips and techniques to grow and nurture your professional network. In July 2012, Delaney was sel... Read More →

Friday October 25, 2013 3:15pm - 3:45pm CDT
Omni Ballroom A + B

Technology

3:55pm CDT

Pivot Your Business

Moderators

Bayard Saunders

CMO, VP, Director - Digital Marketing, MiiA

Bayard Saunders has helped organizations and brands from startups to the Fortune 100 manage change and reinvention. Currently consulting for MiiA, he was the Director of Internet Sales and Marketing for "The General," owned by American Family Insurance. His experience spans digital... Read More →

Speakers

Denise Garciano

Partner and Chief Social Strategist, Buzzsmith

Denise Garciano is a partner and Chief Social Strategist at Buzzsmith. Her experience over the past 9 years has been in integrated online marketing and social media. Her work has included establishing and developing an all encompassing social media program for retailer PacSun as well as working on social media strategies for agencies Saatchi & Saa... Read More →

Dave Harkins

CEO, Blue Ridge Group

David Harkins teaches organizations and individuals how to successfully overcome the inability, the fear, and sometimes the unwillingness, to change. He has extensive experience in marketing strategy, branding, customer engagement, and eCommerce. For more than 20 years, David has helped companies... Read More →

Friday October 25, 2013 3:55pm - 4:45pm CDT
Omni Ballroom A + B

Technology

5:00pm CDT

30 Minutes with Dr. Syb: Google Glass & Augmented Reality

Let's think about how wearable computers will augment the future.

Speakers

Syb Bennett

Professor of Journalism, Belmont University

Dr. Sybril Bennett, professor of journalism at Belmont University in Nashville, will take the international stage at the Web Summit--the premier global conference gathering the world’s leading thinkers and doers in technology--in Dublin, Ireland from Oct. 30 to 31. Bennett, affectionately known as “Dr. Syb,” will share her research d... Read More →

Friday October 25, 2013 5:00pm - 5:30pm CDT
Omni Ballroom A + B

Technology

9:10am CDT

30 Minutes with HubSpot: Rapidly Changing World of SEO

Rapidly Changing World of SEO - How to Keep Up

Google has made more than 10 updates to its search algorithm in the last 4 months. This talk with review some of the biggest changes affecting search results today and give you the tools you need to adapt your marketing to rank better and get found by customers. We'll cover the hummingbird update, and the impact of mobile and social media on search.

Speakers

Meghan Keaney Anderson

Vice President of Marketing, Hubspot

As vice president of marketing, Meghan leads the content, product marketing and customer marketing strategies for HubSpot. Together with her teams, she's responsible for the company's blogs, podcast, and overall content strategy as well as the company's product launch and customer... Read More →

Saturday October 26, 2013 9:10am - 9:40am CDT
Omni Ballroom A + B

Technology

9:50am CDT

Creating Killer Content Across Multiple Platforms

In the Internet age, you must be all things to all consumers in order to rise above the clutter. These three media veterans will discuss cross-platform digital content marketing, the proven value in creating high-quality content and how to reach the Millennial generation. This panel will also touch upon the importance of customer service when everyone is watching on Twitter.

Moderators

Erin Street

Director of Marketing, AdThrive

Speakers

Turner Barr

Founder, Around the World in 80 Jobs

Seattle native Turner Barr graduated from UC Berkeley and holds a Masters in Business Entrepreneurship from the University of Luxembourg. Turner set out 7 years ago exploring the world. 90 countries and six continents later, he founded AroundtheWorldin80Jobs.com, a portal and web video series designed to inspire people to have more meaningful work/life experiences overseas. In 2013, Turner led the #makeitright campaign against the multi-billion dollar international job recruitment corporation Adecco for intellectual copyright infringement... Read More →

Darren Frei

Digital Editorial Director, Pace

Before joining Pace as Digital Editorial Director for FourSeasonsMagazine.com, Darren worked in New York City as Editorial Director for Smart Luxury Travel magazine and ShermansTravel.com. There he launched 385 travel guides and 13 blogs, and established the company’s social media presence. A zealous foodie, he spent much of his free time following Manhattan... Read More →

Stephen Oddo

Co-Founder, Walks of Italy

Stephen Oddo was raised in a tourism industry family that instilled the value of world travel. He graduated Phi Beta Kappa from UC Santa Barbara, then moved to Rome, Italy in 2005 to track his Italian heritage and become actively involved in tourism. In 2009, he co-founded Erretiesse... Read More →

Saturday October 26, 2013 9:50am - 10:40am CDT
Omni Ballroom A + B

Technology

10:50am CDT

30 Minutes with BuzzFeed: Have a Heart; Social Sharing with a Purpose

The rise of social media platforms like Facebook and Twitter have given brands an opportunity to reach more users in real time. But what makes good content spread more than others? David Spiegel, Executive Director of Sales, BuzzFeed will share how brands and marketers can combine art & science to create content that is relevant, timely, engaging and most of all, shareable.

Speakers

Dave Spiegel

Executive Director of Sales, BuzzFeed

David Spiegel is the Executive Director of Sales at BuzzFeed, responsible for leading BuzzFeed’s Social Publishing partnerships. David works with Fortune 500 brands to craft sustainable content marketing strategies that enable brands to become effective publishers of sharable content. In this role, David has developed the market strat... Read More →

Saturday October 26, 2013 10:50am - 11:20am CDT
Omni Ballroom A + B

Technology

11:30am CDT

30 Minutes with Ellen Leanse: 10 Secrets from Silicon Valley That Everyone Should Know

Speakers

Ellen Petry Leanse

Instructor, Stanford

Ellen Leanse is a digital pioneer and a celebrated contributor to Silicon Valley. As one of technology's 'Top Five Marketers,' she has driven innovation and audience activation for Apple, Google, as a Facebook developer, and for numerous growth and startup companies. As Executive... Read More →

Saturday October 26, 2013 11:30am - 12:00am CDT
Omni Ballroom A + B

Technology

12:10pm CDT

30 Minutes with Union Metrics: Driving Engagement on Twitter and Tumblr

Speakers

Hayes Davis

Founder and CEO, Union Metrics

Hayes is responsible for overall strategy and day-to-day operations, as well as architecting Union Metrics’ applications. He has more than ten years of experience in designing and developing high quality, mission-critical web software. Previously, Hayes founded Liquid Communication... Read More →

Saturday October 26, 2013 12:10pm - 12:40pm CDT
Omni Ballroom A + B

Technology