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KEEN—for Keeping Entrepreneurs Engaged and Networking—is convening an eclectic and exciting group of top digital tastemakers, leaders, founders and innovators all under one roof from October 24 to 27, 2013 in a three-day B2B and B2C event and expo. This inaugural conference in Nashville welcomes social influencers, journalists, editors, developers, start-ups, small businesses and Fortune 500 brands to come meet, collaborate, and learn about innovative technologies and new platforms in the areas of travel, technology, food and spirits, family and entertainment.

Omni Nashville, which opened its doors on Sept. 30, is KEEN’s official hotel sponsor and the site of all content and programming. Speakers and special guests will engage their audiences on all levels with talks about targeted advertising, using social for good, Millennial marketing, email campaigns, visual messaging, digital media ethics and much more. Keep up to date with the summit schedule as it evolves.

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Travel + Lifestyles [clear filter]
Friday, October 25
 

8:55am

Watch Your Back: Preventing Brand Thievery
In the business world where cautionary tales are plentiful, oftentimes the best defense is a good offense. Using Turner Barr's real life example of his "Around the World in 80 Jobs" being swiped without his permission, these experts will look at how entrepreneurs and creatives can protect their brands through self-help measures and the legal process. What are your rights? What steps can you take on the front end to avoid an expensive disaster on the back end? Learn how to ensure protection for your brand--and what to do if someone tries to swipe your intellectual property.

Moderators
avatar for Ryan Underwood

Ryan Underwood

Business Editor, Vanderbilt University's Owen Graduate School of Management.
Ryan Underwood is currently Business Editor at Vanderbilt University's Owen Graduate School of Management. He also is a regular freelance writer for Inc. magazine, mostly covering technology trends and venture capital. Previously, he served as Politics Editor at The Tennessean and... Read More →

Speakers
avatar for Turner Barr

Turner Barr

Founder, Around the World in 80 Jobs
Seattle native Turner Barr graduated from UC Berkeley and holds a Masters in Business Entrepreneurship from the University of Luxembourg. Turner set out 7 years ago exploring the world. 90 countries and six continents later, he founded AroundtheWorldin80Jobs.com, a portal and web video series designed to inspire people to have more meaningful work/life experiences overseas. In 2013, Turner led the #makeitright campaign against the multi-billion dollar international job recruitment corporation Adecco for intellectual copyright infringement... Read More →
avatar for Stephen Oddo

Stephen Oddo

Co-Founder, Walks of Italy
Stephen Oddo was raised in a tourism industry family that instilled the value of world travel. He graduated Phi Beta Kappa from UC Santa Barbara, then moved to Rome, Italy in 2005 to track his Italian heritage and become actively involved in tourism. In 2009, he co-founded Erretiesse... Read More →
avatar for Stephen Zralek

Stephen Zralek

Litigation: IP & Entertainment Disputes, Bone McAllester Norton PLLC
A self-proclaimed artist trapped in a lawyer's body, Stephen Zralek helps clients resolve entertainment, intellectual property (IP) and business disputes, both in and out of court. He is a highly sought-after speaker on issues of copyright, rights of publicity, trademark and other... Read More →


Friday October 25, 2013 8:55am - 9:45am
Omni Ballroom C + D

9:55am

30 Minutes with Daniel Bear Hunley: Placing Your Products on Pinterest
Are you a company trying to figure out if Pinterest is the right marketing model for you? Are you an individual wanting to place your products on one of the web's most popular social media platforms? Named one of the top style Pinners by Time magazine, Daniel Bear Hunley shares tips on how he built an empire of more than a million followers and how you can have Pinterest success, too.

Speakers
avatar for Daniel Hunley

Daniel Hunley

Pinterest Marketer, Bear Media
Named one of Time Magazine’s Top 30 Style Pinners, Daniel Bear Hunley is a freelance social media consultant and online influencer engaging Pinterest audiences across the globe from his home in Nashville. With a triple major in marketing, entrepreneurship and management from the University of Tennessee at Chattanooga, he has worked with Microsoft... Read More →


Friday October 25, 2013 9:55am - 10:25am
Omni Ballroom C + D

10:35am

PR + Writers: Make Your Magazine Pitch Heard
Even though some may claim "print is dead," thanks to multimedia, magazines are as alive as ever, with presences in print, online, and on various social media platforms (such as Pinterest, Tumblr, Twitter and more). Are you a publicist hoping to get your client on a magazine's radar? Are you a writer wanting to sell your story idea to a glossy, whether for its print edition or digital channels? Take tips from these seasoned publishing veterans on how to get your pitch noticed.

Moderators
avatar for Jenny Steuber

Jenny Steuber

Director of Public Relations, Nashville Convention & Visitors Bureau
Jenny Steuber is the Director of Public Relations for the Nashville Convention & Visitors Corporation where she oversees national and international PR efforts made to showcase Nashville as a top meeting and leisure destination and as the Music City. From pitching new story ideas, facilitating media requests and hosting travel media throughout the year, Jenny shares stories about the... Read More →

Speakers
avatar for Megan Smith

Megan Smith

Founder and Publisher, CAKE&WHISKEY
Megan Smith is founder/publisher/editor of CAKE&WHISKEY; the Sweet & Spirited World of Business magazine. For nearly a decade she’s contributed as a freelance writer to many publications and founded Art of Homemaking, a lifestyle blog & brand that draws in over 50,000 monthly. She’s owned/operated three successful businesses, one... Read More →
avatar for Erin Street

Erin Street

Director of Marketing, AdThrive


Friday October 25, 2013 10:35am - 11:25am
Omni Ballroom C + D

11:35am

30 Minutes with Omni: Mining for Gold: How to Collaborate with Brands
Have you ever approached a brand with a partnership opportunity and felt like your ask disappeared into a big, black hole? Join Anne Tramer, vice president, corporate communications for Omni Hotels & Resorts, as she helps demystify and unravel the corporate side of partnerships and discusses the “do’s and don’ts” to maximize your relationship. Learn how to tackle the big brand beast and reach the pot of gold.

Speakers
avatar for Anne Tramer

Anne Tramer

Vice President, Corporate Communications, Omni Hotels & Resorts


Friday October 25, 2013 11:35am - 12:05am
Omni Ballroom C + D

12:15pm

30 Minutes with Nashville Lifestyles: Shucking Reality + Following Your Passion
Speakers
avatar for Erin Murray

Erin Murray

Managing Editor, Nashville Lifestyles
In 2009, Erin Byers Murray ditched her day job as an online lifestyle editor to work as a farm hand at Island Creek Oysters in Duxbury, Mass. She spent 18 months working side-by-side with a crew of oyster farmers to learn the business of bivalves. The product of her journey is... Read More →


Friday October 25, 2013 12:15pm - 12:45pm
Omni Ballroom C + D
 
Saturday, October 26
 

12:10pm

Elevating Your Blog Pitch to Ensure a Home Run
Speakers
avatar for Kara Williams

Kara Williams

The Vacation Gals, Freelance Travel Writer
Kara Williams is a longtime freelance writer and co-owner of The Vacation Gals, gold winner of the 2012 Lowell Thomas Travel Journalism Award for best travel blog. In addition to writing about travel for such outlets as Every Day with Rachael Ray, Ocean Home, Ski Canada, Denver Post, Fodors.com and FamilyVacationCritic.com, she's partnered with and produced... Read More →


Saturday October 26, 2013 12:10pm - 12:40pm
Omni Ballroom C + D

1:15pm

Millennial Marketing: How to Reach Generation Y
Seeking new ways to promote your business or brand among the Internet Age? These two public relations pros share tips to reaching the Millennial market via innovative campaigns.

Moderators
avatar for Kristin Luna

Kristin Luna

Founder, KEEN Digital Summit
Tennessee native Kristin kickstarted her journalism career at Newsweek, Time Inc., Wenner Media and Conde Nast in New York City. She has written more than a dozen books for Frommer’s; been a contributing writer for Forbes Traveler, Travel Channel, Robb Report, Redbook, Glamour... Read More →

Speakers
avatar for Rachel Orth

Rachel Orth

Founder, Angie Away Media
Angie wears many hats; social media consultant, project-based publicist, travel blogger at Angie Away, freelance journalist, big sister and adventurer. A Gator grad born and raised in Jacksonville, Fla., Angie spent the past two years traveling the world solo and writing about it in magazines and on her blog. Prior to that, she worked in NYC at Weber Shandwick, the world’s largest PR ag... Read More →
avatar for Sarah Unger

Sarah Unger

Vice President, Creative Catalyst, Ketchum Public Relations
Sarah is a Vice President, Creative Catalyst out of Ketchum’s New York office, providing agency-wide creative and strategic counsel. She works closely with team leaders to catalyze the creative process and evolve program concepts from “idea” to “execution, developing key research-based and target-relevant insights that help lead to... Read More →


Saturday October 26, 2013 1:15pm - 2:05pm
Omni Ballroom C + D

2:15pm

30 Minutes with Scott Johnson: Foreign Correspondency in the Digital Age
After growing up the son of a CIA agent, Scott Johnson fell into a parallel career path as a foreign correspondent, channeling his own transient childhood by working overseas as a reporter and bureau chief for Newsweek for more than a decade. Johnson, who was headquartered in Iraq and Afghanistan among other war-torn nations, shares how the news-gathering process has evolved alongside the Internet.

Speakers
avatar for Scott Johnson

Scott Johnson

Author, The Wolf and the Watchman: A CIA Childhood
Scott Johnson has spent much of the last decade in the Middle East, covering the wars in Afghanistan and Iraq, and in Africa, reporting on politics and current affairs. He has been the chief of Newsweek’s Mexico, Baghdad, and Africa bureaus, as well as a special correspondent from Paris... Read More →


Saturday October 26, 2013 2:15pm - 2:45pm
Omni Ballroom C + D

2:55pm

Blogger Bookies: The Evolution of Travel Collectives
Speakers
avatar for Jade Broadus

Jade Broadus

Social Media and Marketing Manager, Travel Mindset
Jade Broadus is one half of the blogging duo at Vagabond3 and the Social Media Manager at Travel Mindset. As a freelance writer and creative director she has worked with brands such as Expedia, About.com, BedandBreakfast.com and the Mele Mei Music Festival. Much of her work focuses on road trips, animal encounters and quirky getaways; she is constantly on the hunt for the best taco... Read More →
avatar for Spencer Spellman

Spencer Spellman

Writer and photographer, Whiskey Tango Globetrot
Flying on a plane for the first time at age five and by himself for the first time at age seven, Spencer has been traveling ever since, unable to kick neither his travel habit, nor his southern drawl. Armed with a philosophy degree and a love for travel, Spencer welded these two passions... Read More →


Saturday October 26, 2013 2:55pm - 3:45pm
Omni Ballroom C + D

3:55pm

30 Minutes with Go! Girl Guides: Bootstrap Brand Creation
How to launch a company and develop a brand from the ground up, without traditional funding or investment. Find out how Go! Girl Guides was built from creation using grassroots resources and a whole lotta passion.

Speakers
avatar for Kelly Lewis

Kelly Lewis

Founder, Go! Girl Guides, Women's Travel Fest and Damesly
Kelly Lewis has been traveling since she realized the world was far larger than her neighborhood. She grew up surfing on the island of Oahu before moving to Tucson, Arizona to attend the University of Arizona. She’s a writer with an extensive background in editing and reporting... Read More →


Saturday October 26, 2013 3:55pm - 4:25pm
Omni Ballroom C + D