KEEN—for Keeping Entrepreneurs Engaged and Networking—is convening an eclectic and exciting group of top digital tastemakers, leaders, founders and innovators all under one roof from October 24 to 27, 2013 in a three-day B2B and B2C event and expo. This inaugural conference in Nashville welcomes social influencers, journalists, editors, developers, start-ups, small businesses and Fortune 500 brands to come meet, collaborate, and learn about innovative technologies and new platforms in the areas of travel, technology, food and spirits, family and entertainment.

Omni Nashville, which opened its doors on Sept. 30, is KEEN’s official hotel sponsor and the site of all content and programming. Speakers and special guests will engage their audiences on all levels with talks about targeted advertising, using social for good, Millennial marketing, email campaigns, visual messaging, digital media ethics and much more. Keep up to date with the summit schedule as it evolves.
avatar for Sarah Unger

Sarah Unger

Ketchum Public Relations
Vice President, Creative Catalyst
New York, NY

Sarah is a Vice President, Creative Catalyst out of Ketchum’s New York office, providing agency-wide creative and strategic counsel. She works closely with team leaders to catalyze the creative process and evolve program concepts from “idea” to “execution, developing key research-based and target-relevant insights that help lead to clear strategic vision. In essence, people fascinate her and she figures out what makes them tick. This allows brands to establish deeper relationships with their consumers in a way that's mutually profitable, and is also how communicators can push the boundaries of creative output in a way that actually progresses a client's business. With this in mind, she helped pioneer Ketchum’s proprietary strategic planning process. Her focus on target insights – specifically Millennials – has become a core area of Ketchum expertise.

Sarah also serves as deputy Creative Director for Ketchum’s flagship NY office overseeing creative “health” of five practice areas (Brand, Food & Wellness, Corporate, Technology, and Healthcare). She is embedded within top-billing clients including Frito-Lay (Doritos, Ruffles, Tostitos, Lays), Fruit of the Loom, Pernod Ricard, and Wendy’s.  Sarah is also responsible for sourcing up-to-the-minute creative intel from leading inspiration powerhouses such as TED, the Aspen Ideas Festival, and SXSW.

Prior to Ketchum, Sarah worked at Emanate, another member of the Omnicom family. At Emanate, she developed compelling, emotionally relevant, and sharable stories about consumer brands such as Hilton Worldwide, Embassy Suites Hotels, Bank of America, and Panera Bread, as well as developed tools to promote agency creativity, digital integration, fresh thinking, and success-driven strategic planning. Sarah’s diverse background also includes stints in branding at Kaplan, Inc., American Media Incorporated, where she assisted in public relations for publications such as Star and Celebrity Living, and at McCann Erickson in an account management capacity. Sarah is a guest innovation blogger at PSFK.com.

My Speakers Sessions

Saturday, October 26

1:15pm CDT