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KEEN—for Keeping Entrepreneurs Engaged and Networking—is convening an eclectic and exciting group of top digital tastemakers, leaders, founders and innovators all under one roof from October 24 to 27, 2013 in a three-day B2B and B2C event and expo. This inaugural conference in Nashville welcomes social influencers, journalists, editors, developers, start-ups, small businesses and Fortune 500 brands to come meet, collaborate, and learn about innovative technologies and new platforms in the areas of travel, technology, food and spirits, family and entertainment.

Omni Nashville, which opened its doors on Sept. 30, is KEEN’s official hotel sponsor and the site of all content and programming. Speakers and special guests will engage their audiences on all levels with talks about targeted advertising, using social for good, Millennial marketing, email campaigns, visual messaging, digital media ethics and much more. Keep up to date with the summit schedule as it evolves.
avatar for Dee Mc Laughlin

Dee Mc Laughlin

CMT/MTVN
SVP, Brand Strategy, Marketing & Creative, MTV Networks
Nashville, TN

Dee Mc Laughlin is Senior Vice President, Brand Strategy, Marketing & Creative for CMT, where she oversees all aspects of marketing and creative for the network with a focus on brand stewardship and strategic alignment across all CMT businesses. Since joining CMT in 2008, she has developed a concise brand definition and strategy that has unified all CMT’s platforms and has been instrumental in attracting new advertisers and strategic partners to the channel. She coupled creative design with new brand principles and guided the team to numerous award-winning campaigns recognized with Promax/BDA, CTAM and Creativity Awards, among others.


Prior to CMT, Mc Laughlin led the overall strategic direction of the Virgin Entertainment Group while Richard Branson was developing the brand in the USA. As vice president of marketing for Virgin, this included all offline and online promotions, brand creative, advertising and media, partnership strategies, social media and market research. She also led and executed Virgin’s charitable and social corporate responsibilities. Previously at Virgin, she was senior director of marketing and director of brand marketing where she was responsible for directing the design and execution of Virgin Entertainment Group’s corporate identity. She managed all PR strategy, created integrated marketing campaigns and initiated and launched Virgin Megastore’s first customer loyalty program. Before her career at Virgin, Mc Laughlin was a freelance writer and editor for such publications as Rolling Stone, Los Angeles Times, New York Times, LA Weekly and Live! Magazine. Currently, she is a volunteer and on the Board of Big Brothers Big Sisters, active in planning and creating year-round fundraising efforts, with emphasis on explaining the Amachi program which serves children of incarcerated parents. She also mentors and sponsors the college education of two inner city kids in Johannesburg, South Africa, through the CIDA Foundation. She is a member of Brand50 (invitation-only group of Fortune 500 marketing executives), Academy of Television Arts and Science, American Marketing Association, Country Music Association (CMA), Women in Cable and Telecommunications (WICT), and Leadership Music. Mc Laughlin is a 2012 alumna of WICT’s prestigious Betsy Magness Leadership Institute.A native of Ireland, Mc Laughlin graduated from Loughborough University in England, and promptly moved to London, then Los Angeles and now Nashville.

My Speakers Sessions

Friday, October 25
 

9:55am