Denise Garciano is a partner and Chief Social Strategist at Buzzsmith. Her experience over the past 9 years has been in integrated online marketing and social media. Her work has included establishing and developing an all encompassing social media program for retailer PacSun as well as working on social media strategies for agencies Saatchi & Saatchi on Toyota and TBWA\Chiat\Day on PepsiCo, Jimmy Dean, Kraft, Pacific Standard Time, Activision, Bare Escentuals, and the Qatar Foundation.