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KEEN—for Keeping Entrepreneurs Engaged and Networking—is convening an eclectic and exciting group of top digital tastemakers, leaders, founders and innovators all under one roof from October 24 to 27, 2013 in a three-day B2B and B2C event and expo. This inaugural conference in Nashville welcomes social influencers, journalists, editors, developers, start-ups, small businesses and Fortune 500 brands to come meet, collaborate, and learn about innovative technologies and new platforms in the areas of travel, technology, food and spirits, family and entertainment.

Omni Nashville, which opened its doors on Sept. 30, is KEEN’s official hotel sponsor and the site of all content and programming. Speakers and special guests will engage their audiences on all levels with talks about targeted advertising, using social for good, Millennial marketing, email campaigns, visual messaging, digital media ethics and much more. Keep up to date with the summit schedule as it evolves.
avatar for Sloane Scott

Sloane Scott

Fishbowl Spirits and Blue Chair Bay Rum
Chief Marketing Office
Nashville, TN
Sloane Scott has a colorful past, from running restaurants like Ed Debevic’s in Chicago and Nashville’s Wildhorse, to a brief stint selling office furniture with Herman Miller.

Sloane is an expert entertainment sponsorship dealmaker. While at George P. Johnson, the world’s premier experience marketing agency, she worked with the G7 team to build the company’s sponsorship portfolio to a $8.5M business. Clients included BlackBerry, Cover Girl, KC Masterpiece, RAM Trucks, and Jeep. Sloane is also a social media strategist of the first echelon. She put together GPJ’s LEAP (Listen, Engage, Act Program), a social media monitoring and reputation toolkit that allows brands to monitor and douse potentially disastrous social media wildfires.

Sloane is a founding partner at FLO (the chick in the group) and the current Chief Marketing Officer of Fishbowl Spirits and Blue Chair Bay Rum. All this is little when you also realize Sloane’s a stage 3 cancer survivor.

My Speakers Sessions

Friday, October 25
 

3:55pm